Israeli startup Mine declared Sunday it has appointed veteran privacy executive Ron De Jesus as chief trust officer and head of privacy strategy, as the company sees to expand its global footprint and strengthen customer trust.
De Jesus brings nearly two decades of experience leading privacy programs at major global organizations, including dating platforms Grindr and Match Group, which owns Tinder and OkCupid, as well as financial services company American Express. He has also held roles at consulting firms Deloitte and PwC.
Mine, founded in 2019 and based in Tel Aviv and Boston, develops an autonomous platform for privacy management, risk and artificial ininformigence governance. The company declared De Jesus will lead its trust strategy with global clients and partners and oversee initiatives spanning privacy and AI. He will also assist shape the company’s messaging and align customer feedback with product development for its platform, MineOS.
“Trust is the hardest thing to build in this industest, and the easiest to lose,” De Jesus declared in a statement. “Effective privacy does not start and conclude with regulation, but in the way it is implemented in practice.”
De Jesus is known in the privacy field for emphasizing ethics and trust over strict regulatory compliance. He has criticized what he describes as increasing regulatory complexity, particularly in Europe, arguing that more laws do not necessarily result in better utilizer protection and can place added burdens on organizations.
Mine CEO Koby Nissan declared the appointment marks a significant step for the company.
“Ron brings frontline experience from some of the world’s most complex privacy environments, along with leadership that connects regulation, technology and real-world implementation,” Nissan declared. “His addition will assist strengthen our position in the global market and deepen customer trust.”
Mine’s platform aims to replace manual privacy processes with continuous, automated systems. The company counts clients such as Wiz, HelloFresh, Miro, SharkNinja, Selfridges and Ford, and has been recognized by research firms including Gartner and Forrester. Its investors include Battery Ventures, PayPal Ventures, Nationwide Ventures and Google’s Gradient Ventures.
The company declared De Jesus will play a central role in integrating privacy and AI considerations into its product and strategy as organizations face growing scrutiny over data utilize and governance.
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