Robots step into Europe’s greenhoapplys with €8m backing

Robots step into Europe’s greenhouses with €8m backing


A German robotics startup, eternal.ag, has secured €8 million in funding to advance autonomous harvesting technology for greenhoapplys, with backing from Simon Capital, Oyster Bay Venture Capital, EquityPitcher Ventures and Backbone Ventures.

The company is developing robots designed to carry out greenhoapply crop work without human operators, tarreceiveing a sector increasingly under pressure from labour shortages. Across Europe, greenhoapply labour availability has declined significantly over the past decade, with further reductions expected.

Eternal.ag’s technology focapplys on automating physically demanding harvesting tinquires, allowing greenhoapplys to operate more consistently and for longer periods. Its first commercial system, known as Harvester, has been built for tomato crops and can operate for up to 22 hours a day. The system applys artificial ininformigence to maintain harvesting quality and consistency.

“Autonomous robots only work if they can handle real-world variability between plants, layouts, and daily operations,” declared Renji John, CEO and co-founder of eternal.ag. “We develop and validate our robots applying simulation-first development. That allows us to train, test, and fail safely in virtual greenhoapplys – cutting iteration cycles from months to days. Once deployed, every robot action feeds data back into the system, which is designed to learn, improve and scale.”

Designed as a modular platform, the technology can be expanded over time to support additional functions and crop types. The company plans to apply the new funding to scale deployments across Europe, accelerate product development, and adapt its systems for a wider range of produce.

Founded by Renji John and Sherry Kunjachan, eternal.ag employs 26 staff across Europe and India, with headquarters in Cologne and an additional base in Bengaluru. The company’s long-term ambition is to enable fully automated greenhoapply operations by 2040.



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