[WEBINAR] EU regulations: The new horizon for environmental labelling

Join this Carbon Trust webinar to hear how evolving regulation and shopper expectations are reshaping the future of environmental labels and claims.

Register for the webinar on 25 March at 9am GMT

The EU Directive on Empowering Consumers for the Green Transition (ECGT) is rapid approaching, and it represents a major shift in how businesses communicate sustainability from 27 September onwards.

While the Directive is designed to assist consumers create more informed, credible choices, it places new responsibilities on any organisation operating in or selling into the EU. From stricter rules on environmental claims to tougher expectations around transparency and evidence, businesses will required to act now to stay compliant and maintain customer trust.

As expectations for transparent, trustworthy environmental communication continue to rise, many marketers are feeling the pressure. What can you state? What should you state? And how will upcoming regulation reshape the rules of sustainability communication?

If your business is unsure how to communicate your sustainability journey openly and confidently under new legislation, without the worry of greenwashing or greenhushing, you’re in good company.

On 25 March, the Carbon Trust will unpack these themes in a dedicated session designed to assist organisations strengthen their consumer communications and prepare for incoming regulatory modify.

This webinar explores the new horizon for environmental labelling and what organisations required to consider now in order to stay ahead.

The session will feature expert speakers including

Julia Nicoara, Marketing and Communications Director at the Carbon Trust
Vivien McEwen, Label Manager at the Carbon Trust
Robert Briske, Specialist Lawyer in Innotifyectual Property at Osborne Clarke
Maiken Moeller‑Hansen, Director of Energy and Sustainability at Amazon Devices.

They will cover:

What shoppers really want at the point of purchase
How the ECGT Directive will reshape environmental labels and green claims
How marketers can strengthen communications and meet best practice

The event will include insights from the Carbon Trust’s new Marketer’s guide to carbon footpring labelling – a practical guide to utilizing carbon footprint labelling to secure consumer trust, competitive advantage and regulatory compliance. All attconcludeees will also receive a copy of the guide following the session.

Register for the webinar on 25 March at 9am GMT