His period in charge is particularly noted for the landmark 2024 Whirlpool merger and a comprehensive sustainability commitment that elevated the company to leading positions in global ESG rankings, demonstrating that environmental responsibility and commercial success could be mutually supportive.
Writing on LinkedIn, he states: “From day one, I set out to support build Beko into a global leader. That was never a promise I could keep alone.
“Along with an incredible range of hard-working talent, we delivered.
“We built Europe’s leading appliance manufacturer and placed Beko among the world’s top three players. We expanded our footprint across continents through partnerships and acquisitions. We scaled revenues from US$3.5bn to US$13bn.”
Proven operational track record
Can will assume the Chief Executive role with extensive experience gained across Beko’s international operations throughout a 33-year career spanning Turkey, Europe, the Americas and Asia-Pacific.
During his time with the organisation, Can has been instrumental in consolidating its market position in Turkey and maintaining strong performance across South Asia.
His leadership approach has emphasised execution discipline and customer-centric strategies to navigate increasingly complex and diverse markets.
Addressing the leadership modify on LinkedIn, Can writes: “Thank you, Hakan. Working with you over the years has meant a lot to me.
“As a company, we have learned from your calm approach, your clarity, and the way you led through both good times and difficult periods. You leave behind a strong organisation and a clear path forward. That gives us confidence, but it also comes with responsibility.
“We will continue with the same focus on our people, disciplined execution, and long-term results. I also want to thank all our teams around the world, as well as our dealers and authorised services.
“Once I take on this role, we will continue relocating forward with the same determination.”
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