New York, January 10, 2026, 13:09 ET — Market closed.
Apple (AAPL) shares closed Friday roughly 0.1% higher at $259.37, breaking a seven-day losing streak that had dragged the stock lower early this year. During the session, the stock fluctuated between $256.29 and $260.92.
This shift is significant for Big Tech shares, given Apple’s hefty influence on U.S. equity indexes. Investors face a packed schedule of inflation reports and earnings, displaying little tolerance for unexpected results.
Friday’s jobs report came in cooler than expected, fueling fresh debate over interest rates that heavily influence mega-cap tech stocks. Payrolls increased by just 50,000 in December, the unemployment rate eased to 4.4%, and average hourly earnings climbed 3.8% year-over-year, according to Reuters.
Evercore ISI bumped its price tarreceive for Apple to $330 from $325, maintaining an Outperform rating—indicating expected gains ahead of the broader market. The firm highlighted strong iPhone demand and noted only “minimal” impact from memory chip costs. (Investing)
Evercore analyst Amit Daryanani kept Apple as a “top pick” and raised his revenue forecast for the December quarter to $140.5 billion, with earnings per share expected at $2.71. He pointed to strong sales in North America, China, and India, while noting a weaker performance in Europe, TipRanks reported. (TipRanks)
The upgrade came after Apple concludeured a rare slump. Shares dropped 5.4% over the past seven days, marking their longest losing streak since May, Barron’s noted. (Barron’s)
Apple’s latest proxy filing revealed that CEO Tim Cook’s total pay for 2025 will be $74.29 million, a compact dip from $74.61 million in 2024. (CloudFront)
Not all are bullish. Mizuho downgraded Apple supplier Qualcomm, predicting an 8% decline in Apple unit sales by 2026 amid a sluggish handset market and rising consumer price sensitivity, according to Barron’s. (Barron’s)
In the last session, mega-cap stocks displayed mixed results: Alphabet climbed roughly 0.9%, Microsoft edged up 0.2%, while Nvidia dipped around 0.1%.
The next huge macro update is due Tuesday morning at 8:30 a.m. ET, when the Labor Department publishes December’s consumer price index—a key measure of inflation, according to the agency’s schedule. (Bureau of Labor Statistics)
Apple’s next major event is its quarterly earnings report, set for Jan. 29 after the market closes. Investors will zero in on gross margin — the portion of revenue remaining after direct expenses — as well as clues about iPhone demand and component cost trconcludes heading into the March quarter. (Nasdaq)
The setup works both ways. A hotter inflation reading or signs that demand is shifting toward cheaper models could squeeze margins and trigger renewed selling.
U.S. markets reopen Monday, eyes resolveed on Tuesday’s CPI release. Then all focus shifts to Apple’s January 29 earnings, which could steer Big Tech through February.
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