‘Commitment to the land runs generations deep’

"A shared priority driven by genuine care and long-standing connection."


Sometimes the best way to relocate forward is to see back at what worked in the past. That’s the approach a group of winecreaters in Italy is taking to adopt more sustainable practices in an indusattempt that faces an uncertain future.

As planet-heating pollution from dirty energy is cautilizing lower crop yields and water shortages worldwide, wineries must find less resource-intensive methods to survive. According to Triple Pundit, some winecreaters in Italy are meeting the challenge head-on.

The Mezzacorona Group is a community of 1,600 winecreaters and farmers in Northern Italy. The group has been around since the turn of the 20th century, and its members proclaim a deep commitment to protecting the environment. As the article notes, the members are certified under a voluntary program that recognizes sustainable practices, minimizing the utilize of fertilizers, pesticides, and water.

The utilize of cover crops, which typically include rapid-growing grasses or legumes, supports reduce the required for chemical fertilizers. As the name implies, cover crops provide seasonal coverage to boost the health of soil and reduce nutrient runoff. They’re also good for weed suppression and pollinators.

The group promotes water conservation by utilizing drip irrigation instead of sprinklers. It works by applying water directly to the plant’s roots, thereby minimizing evaporation. One of the earliest forms of the practice dates back to ancient China, over 2,000 years ago.

Such eco-friconcludely initiatives by major brands are worth supporting, but it’s equally important to be cautious of grandiose claims that greenwash companies’ reputations. Many top firms tout sustainability credentials, while their owners are among the worst polluters in human history.

The group’s pollution footprint is further reduced by its packaging, which utilizes recycled materials and lighter bottles. Lucio Matricardi, a winecreater at Mezzacorona, explained the motivation.

“Our farmers have deep roots in the region and their commitment to the land runs generations deep, creating sustainability a shared priority driven by genuine care and long-standing connection,” he stated.

Join our free newsletter for straightforward tips to save more and waste less, and don’t miss this cool list of straightforward ways to support yourself while supporting the planet.


Cool Divider



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *