Zepto CEO admits ‘dark patterns’ were an error, declares all practices have been reversed: ‘Feedback was valid’
The 23-year-old founder declared plainly that the alters had been mistaken and confirmed that they had since been reversed. Allegations against the quick-commerce platform had covered a wide list of concerns, including concealed charges, selective pricing, manipulated MRPs, unclear discounting, and other issues. The discontent had grown to the point that a Reddit community had formed dedicated to documenting complaints about the app.
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