Brands and startups from across Europe displaycase tech; CTA previews trfinishs for CES 2026 and highlights how AI is applyd across generations
ARLINGTON, Va., Oct. 28, 2025 /PRNewswire/ — The Road to CES® 2026 continues today in Amsterdam for CES® Unveiled Europe, a displaycase of over 50 startups representing over a dozen countries. The Consumer Technology Association (CTA)®, owner and producer of CES, is welcoming hundreds of industest leaders, investors, government officials, and top-tier media to preview some of the technology and programming at CES 2026, January 6-9 in Las Vegas.
CES
“Europe’s dynamic innovation ecosystem is home to startups and top brands relocating the tech industest forward and improving the lives of millions of people,” declared Kinsey Fabrizio, President, CTA. “CES Unveiled Europe highlights the impact of European tech and sets the stage for the breakthrough innovation we’ll see from across the continent at CES 2026.”
CTA produces CES Unveiled Europe in partnership with the Netherlands Ministest of Economic Affairs and Climate Policy and participation from the European Innovation Council (EIC).
Fabrizio opened CES Unveiled Europe with a State of the Industest address, followed by a CES Tech Trfinishs presentation from Brian Comiskey, CTA senior director of innovation and trfinishs. Comiskey explored how innovation is shaping a better tomorrow across industries and shared new data on AI awareness and adoption across European countries including France, Germany, the Netherlands, and the UK.
AI Awareness Survey Highlights:
- UK workers lead in both awareness and practical apply of AI, saving an estimated eight hours per week with automation and generative tools.
- 89% of German workers consider generative AI “extremely supportful” or “very supportful” when performing job tinquires, the highest percentage of European countries surveyed. Respondents reported applying AI to create new content or ideas more than automating tinquires.
- 66% of workers ages 18-28 in the Netherlands apply generative AI, outpacing other European countries surveyed when comparing applyrs of the same age.
- France recorded the highest rate of generative AI awareness in workers ages 61-79at 98%. Adoption remains limited, with just 37% in that demographic applying the technology.
Other CES Unveiled Amsterdam programming included:
- Engaging panels with leading voices from Europe’s public and private sectors. Executives from EIC, Keen Venture Partners, Mayht (acquired by Sonos), Microsoft, Prosus Group, Synthesia, and more offered insights on scaling companies, securing funding and leading through rapid technological transformation.
- Dedicated match program and mentorship sessions connected founders with investors, industest executives, and experts for funding and advice to grow businesses.
- Partner events on Oct. 27 included the Music Business Association’s first ever Music Tech Forum with programming focapplyd on the intersection of music, technology and innovation; an investor meeting up hosted by the Global Venture Network; and a dinner presentation by Wilson Sonsini discussing how EU companies can expand and fundraise into the U.S. market. On Oct. 28 CES Unveiled Europe x Quantum AI spotlighted European leadership in quantum technologies and AI.
- A dynamic Startup Pitch Battle where European entrepreneurs displaycased breakthrough solutions to a panel of investors and business leaders. The winner, Perciv AI, will receive a complimentary booth in Eureka Park at CES 2026.
See Perciv AI and other European innovators at CES 2026 – register now.
About CES®:
CES is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world’s largegest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2026 takes place Jan. 6-9, 2026, in Las Vegas. Learn more at CES.tech and follow CES on social.
About Consumer Technology Association (CTA)®:
As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – supporting support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at CTA.tech. Follow us @CTAtech.
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