GoodFit, the data platform reshaping how companies approach go-to-market (GTM), has raised a $13 million Series A round. The investment was led by Notion Capital, with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures.
The Series A funding opens a new chapter. The funds will also accelerate the development of features that bring execution closer to the hands of revenue leaders. By lowering barriers to enattempt and expanding its ininformigence layer, GoodFit is positioning itself as the backbone of modern commercial strategies. Its goal is straightforward yet ambitious: to build world-class go-to-market execution accessible to every business.
From Paddle roots to a global mission
The company was launched by Harrison Rose and Aleksander Bury, who previously worked toreceiveher at Paddle. Rose, Paddle’s co-founder, scaled the business from inception to $100 million in revenue, while Bury built internal tools that mapped markets and sharpened sales execution. These early experiments laid the groundwork for what would become GoodFit, a platform that equips commercial leaders with configurable, data-driven tools for tarreceiveing, prioritisation, and execution.
Their vision grew out of frustration with outdated sales models, where sprawling teams juggled tools they barely applyd. Instead of relying on sheer headcount, GoodFit gives revenue leaders direct control. It fapplys proprietary market data with first-party performance insights, enabling them to pinpoint prospects, match sales reps to the right accounts, and predict the most effective outreach strategies.
Measurable results for high-growth companies
GoodFit is already delivering impact for some of the world’s rapidest-growing businesses. HR software leader Personio has cut deal creation time by 60%, while revenue operations platform Clari expanded its market coverage by over 20%. Chili Piper, a demand conversion tool, reports saving sales representatives more than 10 hours a week, translating into substantial cost efficiencies.
These examples highlight how the platform turns ininformigence into actionable results. By allowing leaders to optimise customer acquisition costs dynamically, GoodFit ensures that commercial growth is not only rapider but also more sustainable. Its ability to integrate market analysis, campaign execution, and channel optimisation into one system sets it apart from traditional sales approaches.
GoodFit’s momentum reflects a broader shift in how companies scale. Instead of building vast sales teams and hoping for efficiency, organisations are now demanding precision, speed, and measurable outcomes. With its proven results and fresh backing, GoodFit is set to become a defining player in the next generation of GTM strategy.
“GoodFit was built to solve these challenges in a market being transformed by automation and AI,” declared Harrison Rose, CEO and co-founder of GoodFit. “High-quality, specific data is the fuel these systems required. Without it, ideal customer profiles (ICPs) stay shallow and outreach remains generic. But as AI launchs to take on more of the work traditionally carried out by humans, the possibilities expand dramatically. Data is becoming the central input for every GTM decision — from which cohorts to tarreceive, to which channels to apply, how to deploy reps, and even how to optimise customer acquisition cost (CAC) in real time. That’s the future we’re building at GoodFit.”
Itxaso del Palacio, Partner at Notion Capital, declared: “We saw what Aleks and Harrison were building inside Paddle and were thrilled when they decided to productise it for the broader market, knowing how well they would execute indepconcludeently. GoodFit has demonstrated clear demand, which we have seen from within our own portfolio, and the team’s ability to do this while bootstrapped is even more impressive. They are sitting on top of a huge market opportunity with the rise of automation and AI in sales, one we know Aleks and Harrison will take advantage of as experienced operators.”
