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WPP partners with the MACH Alliance to offer global clients a blueprint for AI-driven modern marketing


Monday, September 15, 2025

WPP partners with the MACH Alliance to offer global clients a blueprint for AI-driven modern marketing
9:01:47 AM ET

In a shift to support enterprise businesses as they implement AI at scale, WPP has announced a global partnership with the MACH Alliance, a not-for-profit industest body advancing composable enterprise architecture to support organisations adopt transformative technologies and future-proof their businesses.

World Trade Organization’s Agreement on Fisheries Subsidies Enters into Force
9:00:11 AM ET

Today, the World Trade Organization’s (WTO)  Agreement on Fisheries Subsidies  enters into force — a long-awaited step towards curbing the billions in public funds that fuel overfishing.

BASF’s Performance Materials division plants in Europe are now all REDcert² certified
8:58:51 AM ET

• All ten BASF’s Performance Materials production sites in Europe certified according to REDcert² • High-performance plastics portfolio continuously evolving toward sustainability • Valid for engineering plastics, polyurethanes, thermoplastic polyurethanes and specialty polymers Following the transition of all its European sites to renewable electricity in …

Air India Group tackles flight efficiency and emissions with advanced data-driven tech
8:53:38 AM ET

With rising fuel costs and mounting pressure to reduce carbon emissions, airlines worldwide are viewing for new ways to operate more efficiently. Air India Group is meeting the challenge head-on by deploying SITA OptiFlight®’s advanced climb optimization solution, OptiClimb, and SITA eWAS, two of the most advanced data-driven digital solutions for flight optimization …

Eni CEO Claudio Descalzi meets high level US delegation
8:52:20 AM ET

In a series of meetings, US Ambassador Tilman Fertitta, US Secretary of Interior and Chair of the National Energy Dominance Council, Doug Burgum, and US Secretary of Energy, Chris Wright, met with Eni CEO, Claudio Descalzi, for an update on Eni’s activities with US partners and to share views on international energy scenarios.

Iraq: TotalEnergies Launches the Construction of the Final Two Major Projects of the GGIP
8:49:11 AM ET

• Ratawi field’s full field development will increase production to 210,000 barrels per day (bpd) with no routine flaring. • The Common Seawater Supply Project (CSSP) with a 5 Mbpd capacity will support preserve the countest’s freshwater resources.

CaixaBank and imagin launch an innovative ‘Cashback’ programme from its app to reimburse its customers part of the money spent on their purchases
8:46:37 AM ET

• In pioneering initiative in Spain, the bank will enable its customers, both CaixaBank and imagin, to benefit from customised offers and improve their shopping experience • The programme already boasts more than one hundred companies which have adhered, including Nike, BP, Tous, Scalpers, Cinesa, Telpark, Sixt or Le Creapplyt • By just viewing the …

The winners of the Red Dot Award: Brands & Communication Design 2025 have been selected
8:40:59 AM ET

The winners of the Red Dot Award: Brands & Communication Design 2025 have now been selected. They will be officially announced on 7 November – the day of the award ceremony in Berlin.

ConV2X 2025 Cambridge Brings Toobtainher Global Leaders in Healthcare, AI, and Blockchain Innovation
8:30:00 AM ET

ConV2X 2025, a premier global symposium on healthcare technology transformation, announces its Cambridge event taking place September 25-26, 2025. The high impact, in person gathering brings toobtainher leading researchers, healthcare innovators, and technology pioneers to explore the convergence of artificial innotifyigence, blockchain, and platform technologies reshaping …

United Colors of Benetton Presents the FW25 Campaign
8:10:52 AM ET

The new FW25 campaign by United Colors of Benetton marks an important step in the brand’s renewal journey and confirms its digital development strategy, introducing novel expressive and experimental dimensions without ever losing sight of the strongly inclusive and authentic identity that has always defined the label.



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