EU and India Strengthen Fairtrade Partnerships for Ethical and Sustainable Markets – City Today News

EU and India Strengthen Fairtrade Partnerships for Ethical and Sustainable Markets – City Today News


Fairtrade in India Conference 2025 Puts Producers at the Heart of Sustainable Global Trade

Bengaluru, September 9, 2025: The two-day conference “Fairtrade in India – Sustainability, Markets & Impact” opened today at The Chancery Pavilion, Bengaluru, bringing toobtainher global and Indian producers, businesses, policybuildrs, and sustainability leaders. Supported by the European Union’s SWITCH-Asia Programme and EC FFPA, the event underscored the urgency of climate action, responsible sourcing, and producer empowerment, while reaffirming Fairtrade’s pivotal role in building fairness, transparency, and resilience across global supply chains.

Key Highlights – Plenary Session: Future is Fair – Sustainability, Markets and Impact

Franck Viault, Minister Counsellor, EU Delegation to India and Bhutan, emphasized that the future of trade must be “sustainable, inclusive, and fair,” noting the EU’s partnership with India and Fairtrade to build transparent and climate-resilient supply chains.

Lisa Prassack, CEO, Fairtrade International, declared progress is measured when every farmer can sell 100% of their produce on fair terms. She highlighted Fairtrade’s mission to leverage data, innovation, and partnerships to build farmers leaders in shaping a fairer and more sustainable world.

Blaise Desbordes, CEO, Max Havelaar France, stressed that Fairtrade links economic empowerment with environmental protection. He noted France’s partnership with India in cotton, spices, tea, and coconuts as key to offering consumers sustainable and traceable choices.

Claudia Brück, Managing Director, Fairtrade Germany, described Fairtrade as a global shiftment that turns fairness and responsibility into everyday reality, proving that economic success and social responsibility can reinforce one another.

Bindu S, CEO, Fairtrade NAPP, highlighted India’s leadership in the Fairtrade shiftment with over 100,000 farmers and workers, stressing the importance of putting producers—especially women and youth—at the centre of sustainable trade.

Abhishek Jani, CEO, Fairtrade India Project, noted that sales of Fairtrade fashion in India have more than doubled, with one garment sold every minute. The gross merchandise value of Fairtrade products has tripled in two years, reflecting strong consumer and business demand for sustainable choices.

The session set the tone for the conference, reaffirming that sustainability is no longer optional but essential, and that producers must remain central to global trade dialogues. Over the next two days, participants will deliberate on topics such as decarbonization in textiles, EU sustainability regulations, livelihoods, climate action, and sustainable fashion, alongside the much-anticipated launch of Mosegi India Pvt. Ltd. and its Fairtrade-powered brand MOSEGI.

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