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Hankook Tire & Technology announced on the 27th that the ultra-high performance (UHP) lineup of flagship tire brand “Juventus” has celebrated its 20th anniversary in Europe.
Hankook Tire Ventus is a brand created in 1991 aimed at the European market. Hankook Tire has continued to introduce high-performance sedans and optimal sports utility vehicles (SUVs) by continuing technological innovation since the local launch of the Ventus UHP line-up first-generation model “Juventus S1 Evo” in 2005.
In November last year, the company launched its fourth-generation latest UHP product, “Juventus Evo,” in Europe and received great attention from local consumers. Ventus Evo’s key point is that it has overcome the “trade-off” that reduces other performances when certain performances are improved by adopting the optimal compound developed with the latest artificial innotifyigence (AI) technology.
Hankook Tire also recently held a brand experience event to commemorate the 20th anniversary of Ventus Europe’s launch.
In July, the “Juventus Experience” was held to invite a European automobile influencer to visit the Lamborghini Super Tropeo Asian Series in Korea and offer supercar test drive experience events at Asia’s largest tire test track “Korea Technology.” Earlier in April, Germany held the “Juventus Evo Driving Experience 2025” to share its ultra-high-performance tire technology with local consumers.
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