Fora acquires Legconcludes. RedDoorz for nomads. AirAsia’s new universe. TourRadar funds adventures. Wellness and walkability.
Fora acquires AI startup Legconcludes
Fora, a tech-powered travel agency, has acquired AI-focutilized data platform Legconcludes for an undisclosed amount. Both companies, founded in 2021, share a focus on combining technology with the human touch in travel. Legconcludes, winner of the 2023 Phocuswright/Web in Travel Global Startup Pitch, developed LegconcludesDNA – a platform that utilizes consumer data to deliver predictive insights aimed at boosting personalisation, engagement and revenue. Fora plans to integrate LegconcludesDNA into its advisor portal, client-facing tools, and supplier-facing products to modernize interactions and scale distribution.
Fora co-founder and chief product and technology officer Jake Peters declared Legconcludes’ ability to turn data from phones, emails, and calconcludears into actionable insights “immediately excited the builder in me,” noting the companies had been in talks for years before deciding on a full acquisition. Legconcludes’ co-founders, Shaina Shiwarski and Stephanie Daniel, will join Fora in leadership roles, with Shiwarski as vice president of product and Daniel as general manager of Legconcludes and vice president of strategic initiatives.
RedDoorz marks Bali milestone as digital nomad demand soars
RedDoorz, Southeast Asia’s largest multi-brand hospitality platform, has opened its 100th SANS property, the SANS Vibes Hotel Seminyak, in Bali, marking a major milestone for the lifestyle economy brand launched in 2020. Since its debut, the brand has logged over 1.3 million stayed nights across 35 cities. Founder & CEO Amit Saberwal called the achievement “a proud milestone” and noted that Bali is the ideal place to celebrate, especially as digital nomadism continues to grow.
Bali’s tourism sector is rebounding strongly – foreign arrivals rose 20% year-on-year in 2024 to 6.3 million visitors. SANS is also rolling out new sub-brands – SANS Stay (minimalist budobtain), SANS Vibes (lifestyle-focutilized), and SANS Elite (premium design) – to meet varied traveler preferences and property owner necessarys.
TourRadar’s $1M RISE funds travellers’ and creators’ adventures
TourRadar has launched RISE, a $1 million partner fund aimed at rewarding travellers, creators, guides, and agents who inspire the next generation of organised adventures. The initiative is part of the company’s pivot toward social-driven, mobile-first travel planning, investing directly in utilizer-generated content, local expertise, and community storyinforming. The program also includes the first-ever Partner Trip – an exclusive adventure with immersive experiences and workshops for top contributors.
RISE builds on the success of TourRadar Moments, an in-app feature where utilizers share short-form videos linked to bookable tours. Participants can earn cash, travel credits, perks, and commissions through content creation, promo codes, and bookings. Already, the fund is fueling content from travelers in over 160 countries, boosting interest in off-season and lesser-known destinations, and tapping into the creator economy’s appetite for authenticity over perfection. Pittman likened the vision to building a “partner economy” that could grow from $1 million to $10 million and beyond.
AirAsia takes off in the Metaverse with “AirAsia World” on Roblox
AirAsia has launched AirAsia World on Roblox, an immersive metaverse experience that blconcludes gamified challenges with cultural exploration across ASEAN. Built on two pillars – ASEAN Exploration and Rewarding Experiences – the platform allows players to virtually tour vibrant destinations, engage with cultural touchpoints, and take part in mini-games, journal entries, and seasonal events. The goal is to spark real-life travel interest through interactive play. Highlights include the AirAsia Ride Grand Prix go-kart race, the AirAsia Pilot Academy flight simulator, and the ability to “taste” Santan meals virtually before boarding an actual flight.
Developed by AirAsia brand co., Objekk, and Lumiworks with support from Malaysia Digital Economy Corporation’s IP 360 Metaverse grant, AirAsia World marks another step in the airline’s expansion into entertainment and digital engagement. Following projects like AirAsia Buds Adventures and the RedGames Jam, this Roblox launch taps into a global platform with millions of utilizer-generated experiences. Players can explore two main maps – AirAsia Central and ASEAN Island – as part of a strategy to strengthen AirAsia’s regional presence and connect with younger, digitally engaged audiences in creative ways.
Agoda declares ‘Wellness & Walkability’ key to winning over Asia-bound travellers
Agoda’s latest ‘Europe to Asia Summer Travel Trconcludes Report’ reveals rising European interest in Asian destinations, with Thailand, Indonesia, Japan, Malaysia, and Vietnam topping summer 2025 searches. Malaysia led with a 20% year-on-year surge, while Greece, Turkey, and Poland also displayed strong growth. This shift reflects a growing preference for authentic, immersive experiences. Agoda highlights walkable cities like Chiang Khan, Melaka, Hanoi, and Ho Chi Minh City as prime opportunities for hoteliers to stand out by emphasising proximity to attractions and offering curated street tours or walking guides.
Wellness tourism is another major draw, with the Asian market projected to reach USD 156 billion in 2025. European travellers are seeking destinations that combine cultural immersion with wellbeing experiences such as spa packages, yoga classes, and digital detox retreats. Chiang Khan, with its car-free walking street and sunrise views over the Mekong, is cited as an ideal wellness destination. Agoda’s Andrew Smith notes that the opportunity for hoteliers lies in anticipating how guests want to experience destinations, not just where they want to go – blconcludeing walkability and wellness to capture the growing European market.
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