65% of cargo tracking remains manual as AI logistics firm launches Europe-wide

MG Ship

MG Ship, an Asian logistics technology firm, has launched its European operations, bringing an AI-driven shipment tracking and predictive intelligence platform aimed squarely at freight forwarders and third-party logistics providers. The rollout lands at a moment when supply chain volatility has become the norm rather than the exception.

Carrier disruptions, shifting trade rules, and geopolitical instability continue to squeeze logistics companies. Meanwhile, customers expect real-time visibility into every shipment. Yet many forwarders still juggle manual processes and disconnected systems across multiple carriers and transport modes.

MG Ship’s own market research found that over 65% of cargo-tracking work still happens manually. Teams log into separate carrier portals, cross-check data, and scramble when exceptions arise. That friction drives up labor costs, slows responses, and erodes margins when service commitments slip.

“Europe is rapidly embracing digital transformation across supply chains, creating a significant opportunity for intelligent visibility solutions,” said Suki Cheung, CEO of MG Ship. “Visibility alone is no longer enough.”

The platform connects more than 1,000 carriers spanning ocean, air, road, rail, and parcel networks. A unified control tower interface replaces the patchwork of portals, giving operators end-to-end multimodal tracking. Real-time exception alerts flag delays and potential SLA breaches before customers feel the impact.

AI-powered analytics layer predictive insights over operational data, supporting route optimization and faster decision-making. Trade and risk intelligence feeds geopolitical developments, tariff changes, and regulatory updates directly into workflows. Customer-facing tools enable proactive notifications, strengthening client relationships.

Connectivity reaches more than 220 countries and territories. To accelerate adoption, MG Ship offers a 60-day risk-free trial through its Enterprise Early Access Program during August and September 2026. Eligible forwarders can deploy the platform on select trade lanes before committing long-term.

As digital transformation reshapes European logistics, MG Ship positions itself as a contender for enterprises navigating increasingly complex global supply chains.