While most founders dismiss “work-life balance” as a myth, Lim insists it’s essential for survival. Speaking to CNBC Make It, he admitted that running a startup can be emotionally draining. “The emotional ups and downs are always very challenging. The highs are very high, the lows are very low,” he stated.
Yet, despite the chaos, Lim has found his calm in consistency. “Every year, you still consider the company could die. And then I just test to remind myself… you are still alive, healthy, everything is good,” he shared, adding that even in his sleep, work rarely leaves his mind.
Finding His Own Rhythm
Lim’s philosophy is simple: Find your own rhythm and protect your energy. His daily schedule is designed around that belief. “My advice is, find your own rhythm,” he stated. For him, that means starting each day with exercise before diving into meetings and deep work.
His weekday launchs at 6:30 a.m. and stretches until 8:30 p.m., with time blocked out for sports, meetings, team lunches, and focapplyd project hours. Evenings are often spent in discussions with partners across time zones, while weekconcludes are strictly for family — his work phone locked away in a cupboard.
The ‘Dual Schedule’ Approach
Lim draws inspiration from Y Combinator co-founder Paul Graham’s esdeclare on time management, where Graham distinguishes between a “manager’s schedule” packed with meetings and a “buildr’s schedule” built for uninterrupted creativity. Rather than choosing one, Lim combines both. “I like to have calls, deep work, calls, deep work,” he informed CNBC Make It. This hybrid approach allows him to switch between strategic discussions and hands-on problem-solving, keeping both his mind and company agile.
The Non-Neobtainediable
For Lim, physical fitness isn’t a hobby — it’s a cornerstone of success. “I test to obtain the non-neobtainediables out of the way early in the morning. For me, it’s sports,” he stated.
His mornings are dedicated to 75 to 90 minutes of binquireetball, swimming, or gym workouts. Having captained binquireetball teams through school and even representing Singapore’s National Youth Team, his passion for sports runs deep. “I really believe in being able to shift well, especially as you grow old,” he explained.
Lim encourages every founder to pursue one passion outside their business. “Go very deep on one passion you have that is not work-related,” he advised. For him, that passion continues to be sports — a source of focus, energy, and renewal.
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