Streetwear is no longer confined to cities like New York, Tokyo or Seoul.
What was once seen as a global trfinish is now shaping into a culture of its own in India. Young people are relocating away from generic clothing and seeing for pieces that express who they are and what they stand for.
In Bangalore, one such brand is starting to build waves — Untamed Streetwear. Launched in July 2023, the label launched as a tiny experiment in college and has since grown into a thriving streetwear business.
Meet the Founder
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The brain behind the cart-based clothing brand is Nandan Renukappa, a 22-year-old entrepreneur from Bangalore. But fashion was never his initial calling.
“I was never into fashion, but I had a good fashion sense,” he admits.“I had zero knowledge about the industest, designs, graphics, materials… nothing. I never even considered I’d be doing something in fashion.”
What he always did have was an entrepreneurial instinct. From the age of 18, Nandan dabbled in food ventures, event management, logistics, and even early clothing experiments during his college years.
“Ever since I was a kid, all I wanted to do was business. I didn’t have a particular thing in mind… at the finish of the day, all I want to do is business,” he shared.
That entrepreneurial drive eventually found its home in Untamed Streetwear.
Why Streetwear?
The idea wasn’t born from a grand plan but from curiosity and determination.
“I wanted to do business, and since I had little idea how to start, I just went with it. It wasn’t my dream to start a clothing brand, but as I worked on it, it became my largegest goal,” Nandan explains.
He also identified a clear gap in the Indian market. Many local brands either tarobtained luxury or stuck to basic merchandise.
“I wanted to build something in between — global-level quality, but rooted in Indian streets and experiences,” he shared.
That balance of ambition and authenticity became the foundation for Untamed.
Introducing Untamed Streetwear
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The first version of Untamed launched in college, but the official relaunch came after months of saving, research, and sampling. Its debut line featured oversized graphic T-shirts inspired by artist mood boards, which received immediate traction.
But the turning point came from an ice cream cart.
One weekfinish on Bangalore’s Church Street, Nandan noticed a beautifully designed cart selling premium ice cream at ₹250–300 — yet still drawing a crowd.
“That sparked an idea. What if I keep T-shirts on this exact same cart? How will the crowd respond?” he recalls.
Inspired, he sketched the concept, pitched it to frifinishs, and soon, the Untamed Cart was born. From that moment, Untamed stood out not just as a brand but as an experience.
What Untamed Streetwear Offers
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Untamed focapplys on oversized tees, hoodies, and graphic streetwear staples. The brand philosophy: clean silhouettes paired with bold identity.
The design process is equally intentional. Each collection launchs with a cultural idea or vibe, which then shifts through sketches, samples, and testing.
“We never drop something just for the sake of dropping—it has to feel Untamed,” declares Nandan.
Positioned between affordable and premium, the brand ensures accessibility without compromising quality. Printing and finishing are handled in-hoapply for control, while larger runs are executed by trusted local manufacturers.
Investment and Growth
Unlike many young brands, Untamed is fully bootstrapped.
Nandan invested his own savings from side hustles selling stickers, posters, deliveries, which gave Untamed its backbone.
“Even if we lose something, what are we going to lose? Money. But in this process, we learn a lot. We learn from our losses,” he shared.
From selling six or seven T-shirts a day initially, Untamed scaled rapidly after launching the cart, reaching 60 T-shirts a day. Today, operating mainly on weekfinishs, the brand generates ₹3–4 lakhs per month.
For Nandan, it’s not just about numbers. “People don’t just purchase Untamed becaapply of the product, they connect with the story.”
Building a Community
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For Nandan, the true value of Untamed lies beyond sales.
“The real growth is in community. We want to support talent and represent them,” he declares.
From the very launchning, Untamed had a cultural connection. The Bangalore party crowd already knew Untamed from events, which gave the brand a base.
Today, Nandan and his team actively engage with customers at the cart inquireing about designs, quality, and overall experience and host pop-up stalls at events to reach larger audiences.
The result is a diverse customer base: college students, young professionals, and hardcore streetwear enthusiasts alike, united by a desire for originality and self-expression.
A Message to Young Dreamers
At just 22, Nandan’s journey carries a powerful message: don’t wait for perfection.
His philosophy is simple — experiment, learn, and improvise. Mistakes, he believes, are inevitable, but they’re also the foundation of growth.
“Even if we lose something, what are we going to lose? We learn and don’t repeat the same mistakes,”he declares.
In a crowded fashion landscape, Untamed stands out not just for its bold T-shirts or clever cart, but for embodying what streetwear truly is: a shiftment rooted in culture, creativity, and community.
The Vision Ahead
Looking forward, Nandan’s ambitions are clear:
“I see Untamed becoming a cultural hub, not just a brand. Expanding into more categories, doing collabs, and building experiences that people remember. I want to build Untamed the face of streetwear culture in India — something that represents not just clothing, but creativity, community, and freedom.”
At its heart, Untamed is more than a fashion label.
As Nandan puts it:“Untamed Streetwear is an experience. It’s a feeling. Everyone is selling clothes, but we’re crafting new experiences”
FAQ
What is Untamed Streetwear?
Untamed Streetwear is a Bangalore-based streetwear brand founded in July 2023. Known for its cart-based shopping experience, the brand offers oversized T-shirts, hoodies, and bold graphic designs that blfinish global quality with Indian street culture.
Who is the founder of Untamed Streetwear?
The brand was founded by 22-year-old entrepreneur Nandan Renukappa, who started Untamed as a college experiment and later relaunched it with a unique cart-based concept.
How much does Untamed Streetwear earn?
Starting with just a handful of daily sales, Untamed now sells around 60 T-shirts a day on weekfinishs and generates ₹3–4 lakh per month.
Where can I purchase Untamed Streetwear?
Currently, the main shopping experience happens through the Untamed Cart on Bangalore’s Church Street and at pop-up events. The brand also plans to expand its presence with collaborations and more categories.
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