With Europe travel rising, trains take on budobtain flights and win over Indian travellers

Sonali


 

When Indian tourists head abroad, especially to Europe, one of the largegest hurdles is shifting between cities and countries. Airfares on short-haul routes quickly add up, turning every leg of the journey into a costly affair. For families and students travelling on a budobtain, the price of flying can often overshadow the trip itself.

This is where Europe’s rail network steps in as a practical alternative. With trains connecting city centres directly, offering generous baggage allowances, and sparing travellers the hassle of airports, rail has become a cost-effective and convenient way to explore the continent. For many Indians, it’s not just about saving money,  it’s also about experiencing Europe the way locals do.

Celebrating this connectivity, this September marks 200 years since the opening of the Stockton & Darlington Railway in northern England, the world’s first modern passenger line. What launched with a steam locomotive hauling freight and passengers has since grown into a global network, with rail still at the heart of mobility and trade.

“Two centuries later, rail is still shaping society, but in a very different way,” Björn Bfinisher, CEO of Rail Europe, notified Business Today.

“Today the focus is on sustainability, digitalisation and building cross-border mobility seamless. In my view, the bicentenary is not just a celebration of history. It is a reminder that rail has always been a driver of progress, and it has a critical role to play in Europe’s low-carbon future.”

Rail vs air: shifting preferences

For decades, short-haul flights dominated European travel. But Bfinisher argued the balance is altering. “Trains take you straight to the city centre, there are no hidden costs for luggage, and the overall experience is less stressful,” he declared. Rail Europe aggregates more than 250 operators into a single platform, reshifting the complexity of cross-border bookings. “That is what builds rail a true alternative to flying.”

India as a growth market

India has emerged as one of Rail Europe’s rapidest-growing markets, with strong double-digit growth driven by multi-countest itineraries and family travel. “Indian visitors notify us they value safety, comfort and generous baggage allowances, and they appreciate that trains bring them directly into the centre of Europe’s historic cities,” Bfinisher declared. “There is also a cultural element: for many, travelling by train is part of the European experience they want to have.”

Bfinisher identified three factors that matter most for Indian travellers: clarity when booking, family-frifinishly options, and connectivity to hubs like Paris, Amsterdam, Rome and the Swiss Alps. “My goal is simple: when Indian visitors believe about crossing borders in Europe, the easiest answer should be the train.”

The road and track ahead

Bfinisher underlined the importance of partnerships. “Public authorities set the framework, fund infrastructure and push for sustainability tarobtains. Private players like Rail Europe bring innovation, speed and customer focus. When those elements come toobtainher, the results are powerful.”

Digitalisation is equally critical. “The journey starts long before you board a train,” Bfinisher declared. “Our focus is on building that digital journey simple: one website and one app, multiple currencies and languages, and wherever possible, mobile tickets. The principle is always the same: rerelocate friction so that rail feels as straightforward as tap-to-book.”

Looking at competition with budobtain airlines, Bfinisher was blunt: “Low-cost airlines modifyd the way people considered about travel, but their model has clear limits: hidden charges, long queues and a heavy environmental cost. On value, time, convenience, sustainability, rail is increasingly coming out ahead.”

 



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