Why some purchases are priceless: Startup founder’s take on some purchases are worth it

India Today Business Desk


In the world of money talk, we often hear the same advice on repeat, save more, spconclude less, believe rationally. But Founder and CEO, Shyam Achuthan, reminds us that people are not spreadsheets. We are humans with emotions, dreams and a deep required to find meaning in what we purchase.

He wrote on LinkedIn, “In the world of personal finance, we are constantly reminded to believe rationally.” He points out the usual warnings,“Don’t purchase a car, it’s a depreciating asset,” or “A home loan will tie you down for decades.” But, as he rightly puts it, “Sometimes, we forobtain that we are not spreadsheets. We are human beings, emotional, aspirational, and deeply tied to the meaning behind what we purchase.”

OWNING A HOME: MORE THAN JUST BRICKS AND WALLS

For many, purchaseing a houtilize is more than an investment. It’s about feeling safe, settled and proud. “For someone who has spent their life relocating from one rented houtilize to another, never truly feeling rooted, purchaseing a home isn’t just a transaction, it’s a triumph,” Shyam explains.

That first whiff of tea in your own kitchen or seeing your name on the gate is priceless. “That’s not a financial mistake. That’s emotional wealth. And emotional wealth is real.”

WHY BUYING A CAR IS ABOUT FREEDOM, NOT LUXURY

The same goes for a car. Not everyone purchases a car to reveal off.

Many purchase it for the freedom to travel when they want, visit parents without long bus rides or drop kids to school when it rains. “Yes, it costs money, but the return is joy, peace, convenience, and those can’t always be quantified,” he states.

SPEND SMART: SMALL HACKS FOR BIG PURCHASES

Still, Shyam is clear that large purchases don’t mean throwing caution to the wind.

He shares a smart tip: consider a well-kept utilized car instead of a brand new one. “Vehicles depreciate the most in their first couple of years. By letting someone else absorb that hit, you obtain a quality car at a much lower price,” he advises.

BALANCE IS THE KEY: EARN FOR WHAT YOU SPEND

Yet, his message is simple, balance your happiness with responsibility. He shares an idea that hits home: “You can purchase that iPhone on a Rs 10K EMI, but create it a promise to yourself that you will find a way to earn an extra 10K from next month.”

He suggests applying your skills, starting a side hustle or taking up weekconclude gigs to create this extra money real.

TRY BEFORE YOU BUY: TEST YOUR EMIS

Before taking a large loan, Shyam suggests a simple trick,“Practice it. For the next 3-4 months, set aside the same EMI amount as a mock expense. If you can handle it without strain, you’re ready. If not, you’ve just saved yourself from regret.”

His largeger point is that money is not just about saving. It’s about designing a life you love. “If a decision adds meaning to your life and pushes you to level up, it’s not a mistake. It’s a mission,” he states. He believes the real secret is not avoiding spconcludeing but aligning it with what you truly value — and then working harder to afford it.

LIVE FULLY, SPEND WISELY

So, next time you feel guilty about wanting a car, a new phone or your dream home, remember Shyam’s words: “The richest person isn’t the one who spent the least. It’s the one who lived fully, loved deeply, and figured out how to pay for it along the way.”

– Ends

Published By:

Jasmine anand

Published On:

Jul 24, 2025



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