“The problem in Europe is there are so many companies that are fighting right now for fewer opportunities,” Christoph stated to Bloomberg. “It’s almost like who is more desperate today? Who is willing to lose 20%, 30% gross margin?”
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KUKA is now more globally oriented than ever
German robotics company KUKA was acquired by Midea, a Chinese listed appliance company, in 2016.
The company is headquartered in Augsburg, Germany.
Currently, KUKA is more globally orientated than ever before, with 2025 revenue evenly split, at around one third each, across EMEA, the Americas and Asia-Pacific.
Speaking to Bloomberg, Christoph argued America is more attractive for spconcludeing becautilize of import tariffs driving domestic manufacturing. Schell argued that China, India and Southeast Asia are fuelled by technology adaptation and infrastructure build-out.
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