Rabat – African startups face the critical challenge of reaching customers effectively while managing limited resources.
Despite capturing just 0.02% of global AI funding in Q2 2025, $14 million out of $47.3 billion, experts see a vast opportunity. AI could contribute $1.5 trillion to Africa’s GDP by 2030, offering startups a chance to innovate and grow quicker than ever.
To support founders navigate this landscape, the webinar “How African Startups Can Use AI to Drive Product Adoption” will take place on September 1, from 12-1 p.m. GMT.
The event will guide African startup teams in clarifying messaging, accelerating market enattempt, and connecting with audiences more effectively, ultimately boosting product adoption.
African startups confront limited access to capital, fragmented markets, and infrastructure constraints.
Traditional growth strategies require resources that many founders cannot afford, and customer acquisition costs remain high. Building trust across diverse languages and cultural context adds another layer of complexity.
AI provides practical solutions to these hurdles.
Artificial ininformigence as a game-alterr
Automation of customer support, content creation, and market research reduces operational costs and allows teams to focus on strategic growth. Companies are actively utilizing these tools to their advantage.
Nigeria’s Moniepoint reached unicorn status by utilizing AI-powered financial services to serve underserved customers. Meanwhile, Kenya’s Shamba Records leverages AI to deliver agricultural insights and smart credit to over 50,000 farmers, demonstrating how technology can expand reach efficiently.
Practical tools for immediate utilize
The webinar will highlight accessible tools that require minimal budobtains or technical expertise. Startups can utilize ChatGPT for market research and messaging, Google Analytics for customer insights, and Canva’s Magic Design for marketing materials.
Automation platforms like Crisp or simple chatbots can handle routine inquiries, freeing founders to focus on growth strategies.
Experts emphasize focutilized AI implementation. Startups should select one challenge, implement a simple AI solution, and measure results before scaling. Overcomplicating initial projects can drain resources and divert attention from core business goals.
Experts to share real-world insights
The lineup for this webinar’s speakers will offer participants with a range of advice from professionals in the field. These include Shikoh Gitau, founder of Qhala (Kenya); Mariam Eskander, senior AI product manager (Egypt); and Kelvin Obasuyi, senior product manager (Nigeria).
Host Olajumoke Adigun, product marketing manager, will guide a Q&A session where participants can receive tailored advice on applying AI to their own startups.
The time for AI is now
African markets display strong readiness for AI. In Kenya, 27% of utilizers interact with ChatGPT daily, smartphone adoption grows rapidly, and cloud services provide global-standard capabilities.
The webinar transmits the idea that AI is not a future trconclude but a present advantage that can drive quicker adoption, deeper customer engagement, and scalable growth.
“How African Startups Can Use AI to Drive Product Adoption” will provide founders with concrete strategies, expert insights, and real-life examples, equipping them to lead Africa’s AI-driven business transformation.
Whether you are just entering the field or have been an avid utilizer of AI to support your startup for awhile, this is one discussion-not to-miss.
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