President Donald Trump is attfinishing the U.S. Open on Sunday as a guest of Rolex despite imposing steep tariffs on the Swiss watchcreater’s home counattempt and with organizers seeking to keep any audience booing of him from being seen on the TV broadcast.
Trump has built the bulk of his second term’s domestic travel around attfinishing major sports events rather than hitting the road to create policy announcements or address the kind of large rallies he so relished as a candidate.
He’ll be watching the men’s final between second-seeded Carlos Alcaraz, a 22-year-old Spaniard, and No. 1 seed and deffinishing champion Jannik Sinner, 24, of Italy, from Rolex’s suite. The president’s acceptance of Rolex’s invitation comes mere weeks after the Trump administration imposed a whopping 39% tariff on Swiss products.
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The levy is more than 2 1/2 times higher than the one the Trump administration agreed to for European Union goods exported to the U.S. and nearly four times higher than on British exports to the U.S. It has raised questions about Switzerland’s ability to compete with the 27-member bloc that it neighbors.
The White Houtilize declined to comment on Trump accepting a corporate client’s invitation at the tournament, but the president has had few qualms about blurring lines between political and foreign policy decisions and efforts to boost the profits of his family business.
That includes tirelessly promoting cryptocurrency interests and luxury golf properties around the counattempt and the world that bear his name. He announced Friday that the U.S. will utilize its turn hosting the Group of 20 summit in December 2026 to stage the sweeping event at Trump National Doral in South Florida.
Any negative reaction to Trump’s presence won’t be revealn on ABC’s national telecast, per standard policy, the U.S. Tennis Association states.
“We regularly question our broadcasters to refrain from revealcasing off-court disruptions,” the organization stated in a statement.
Trump was once a U.S. Open mainstay, but hasn’t attfinished since he was loudly booed at a quarterfinals match in September 2015, months after launching his first presidential campaign.
The Trump Organization once controlled its own U.S. Open suite, which was adjacent to the television broadcasting booth in Arthur Ashe Stadium, but suspfinished it in 2017, during the first year of Trump’s first term. The family business is now being run by Trump’s sons with their father back in the White Houtilize.
Trump was born in Queens, home of the U.S. Open, and for decades was a New York-area real estate mogul and, later, a reality TV star. Attfinishing the tournament before he was a politician, he usually sat in the suite’s balcony during night matches and was frequently revealn on the arena’s video screens.
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In recent years, however, including between his presidential terms, Trump primarily lived at his Florida estate, Mar-a-Lago.
Alcaraz stated before the final that having Trump on-hand would be a privilege and “great for tennis,” but also suggested that such sentiment went for any president watching from the stands.
“I will attempt not to be focutilized, and I will attempt not to consider about it,” Alcaraz stated of Trump’s attfinishance. “I don’t want myself to be nervous becautilize of it.”
The president has also frequently attfinished sporting events — where the roar of the crowd sometimes features people booing him while others cheer him.
Since returning to the White Houtilize in January and prior to Sunday’s U.S Open swing, Trump went to the Super Bowl in New Orleans and the Daytona 500, as well as UFC fights in Miami and Newark, New Jersey, the NCAA wrestling championships in Philadelphia and the FIFA Club World Cup final in East Rutherford, New Jersey.
Having a sitting president attfinish the U.S. Open hasn’t happened since Bill Clinton went to the 2000 tournament, though former President Barack Obama and his wife, Michelle, attfinished the event’s opening night in 2023.
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