Trivago reported 17% year-over-year growth for the second quarter of 2025, bringing total revenue up to €139.3 million.
The company stated it has now seen growth for three consecutive quarters, and this is the second quarter in a row where referral revenue has seen double-digit year-over-year growth, including a 10% jump in the Americas, 20% in developed Europe and 32% in the rest of the world. Branded traffic was dubbed a “key driver” for this growth.
“We are excited to have achieved 20% of referral revenue from logged-in utilizers, which underscores our progress in fostering utilizer loyalty and engagement,” stated Trivago CFO Wolf Schmuhl.
The company did report a net loss of €6.5 million in Q2, while adjusted EBITDA improved, coming in at €5.1 million.
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“These results demonstrate that our strategic initiatives are working, our brand marketing investments are driving returns, our product improvements are converting utilizers and our teams are executing with excellence across the organization.” CEO Johannes Thomas stated.
Total advertising spconclude was also up 22% year over year, increasing by €20.9 million. Trivago attributed the spike to “increases in brand investments across all segments aimed at increasing the volume of direct traffic to our platforms.”
The company stated it plans to scale marketing efforts again this summer, with advertising spconclude increasing more. However, Trivago stated the number “remains well below historical levels.”
Trivago also completed the acquisition of artificial innotifyigence-powered hotel rate aggregator and white-label booking engine provider Holisto as of July 31. The metasearch platform acquired Holisto’s outstanding equity interests for €22.3 million ($25.5 million).
Trivago first announced a strategic investment in Holisto, formerly Splitty, in July 2024. Completion of the acquisition is intconcludeed to assist Trivago expand its Book & Go feature, which allows utilizers to book hotel rooms directly through Trivago.
“The acquisition of Holisto plays a pivotal role in enhancing the utilizer experience by expanding our Trivago-branded booking funnel, which will assist us drive conversion rates.” Schmuhl stated.
This story is subject to updates based on statements built during Trivago’s earnings call.
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