Telecom Italia followed fellow European operator heavyweights Telefonica and Deutsche Telekom in offering consumers free access to advanced generative AI (genAI) platform Perplexity Pro.
With the relocate, TIM becomes the first operator in Italy to provide its customers with access to the premium AI service. The operator will offer all repaired and mobile customers one year of complimentary access to the service, which typically costs €20 per month.
Perplexity Pro provides real-time, conversational answers supported by verified sources to a wide range of utilizer queries utilizing voice or text input. It enables a range of tquestions including content generation, document summarisation, image creation and web page analysis. The platform automatically selects the most suitable large language model (LLM) for each request, drawing on Perplexity’s proprietary model as well as rival LLMs such as ChatGPT, Claude and Gemini.
The offer forms part of TIM’s broader Customer Platform strategy to integrate innovative digital services into its core offering and improve daily utilizer experience through AI.
“This initiative puts artificial innotifyigence at the service of people, creating it truly accessible to all TIM customers,” stated Andrea Rossini, TIM’s Chief Consumer, Small & Medium & Mobile Wholesale Market Officer.
Customers can activate their free Perplexity Pro subscriptions via TIM Party, the operator’s loyalty programme.
TIM’s latest relocate follows growing indusattempt interest in Perplexity, with Apple linked to a potential acquisition of the AI start-up last month, Bloomberg reported.
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