This Delhi Couple’s Startup Is Democratizing Private Jet Access for Indian Corporate Houtilizes & Luxury Travellers Through BookMyJet

For decades, the private aviation industest in India has remained largely unorganized, leaving customers (UHNIs and HNIs) at the receiving conclude of fragmented systems.

For instance, if a businessman from Surat wants to fly their family to Delhi in a private jet, they would typically have:

Zero real-time visibility into which aircraft are available near them, where the aircraft is positioned, whether it is empty-leg or full charter, and what price it would come for.

So how would they discover the availability of private jets near them? By manually calling personal brokers, texting on WhatsApp groups, and reaching out to multiple operators.

The result? An exhausting experience filled with multiple hiccups.

“These are the exact kind of gaps that we are solving. Private aviation, anywhere in the world, should be extremely transparent and accessible. Honestly, private jets have one job: to be convenient for the customer. And if even that is not fulfilled, it’s a disappointing picture for the industest as a whole,”Santosh Sharma, founder and CEO of BookMyJet, notifys Startup Pedia in an exclusive interview.

Founded in 2021, BookMyJet is a Delhi-based tech-driven platform that simplifies private jet bookings in India from start to finish, creating private aviation accessible and efficient.

Santosh Sharma, founder and CEO of BookMyJet

THE BACKGROUND

Originally from Jamshedpur, Santosh Sharma pursued a Bachelor’s degree in Economics and graduated with a gold medal.

Next, he undertook his MBA from IIPM and landed up in the general aviation industest in 2005.

As for Ajuka Mahajan, co-founder of BookMyJet and Santosh’s wife, she hails from Himachal Pradesh and was brought up in Delhi. Just like Santosh, she also pursued an MBA degree from Delhi University.

“I was working in general aviation when my attention turned to the private side of this industest. Even though it was at its nascent stage back then, the problems in booking private jets were very real. Everything viewed very fragmented and I knew there had to be a permanent, honest solution,” Santosh Sharma notifys Startup Pedia.

In 2009, the young husband-wife duo decided to do something bold but risky: quit their jobs with just Rs 50,000 in the bank.

Their purpose? Build an ecosystem for general and private aviation in India.

At the time, a platform like this simply didn’t exist in the market.

In 2009, Foresee Aviation was officially established.

The early days of the startup were marked by multiple challenges that entrepreneurs Ajuka and Santosh navigated with unwavering will.

For instance, their platform was new and that created it difficult to convince charter and private jet owners to come on board. The startup founders would arrange meeting after meeting, present proposal after proposal, only to be met with hesitation and prolonged decision-creating.

“When we started Foresee Aviation, we knew this would happen. We weren’t expecting a hunky-dory ride at all. The industest had never seen something like this, so warming up all stakeholders was a tinquire we had signed up for,” startup founder Santosh Sharma explains.

With no fancy office or a large financial backing, Foresee Aviation built its team piece by piece, with Ajuka and Santosh managing conclude-to-conclude operations themselves, and solving problems others didn’t even know were problems at the time.

Eventually, the premium general aviation startup launched to cover all aspects of business jet travel and evolved into a platform that specialized in aircraft charter, bulk hour sales, aircraft sales and purchases, etc.

In 2009, entrepreneurs Ajuka Mahajan and Santosh Sharma catered to 10-20 clients.

By 2015, they were serving 100+ clients annually.

“In the private jet industest, you have to understand that most of our clients are repeat clients. They book with us once and then come back again throughout the ysear,” Ajuka notes.

Ajuka Mahajan and Santosh Sharma, Delhi-based entrepreneurs and founders of BookMyJet

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THE BEGINNING OF BOOKMYJET

In 2020, when the COVID-19 pandemic hit the world, a new chapter of premium aviation was flipped open.

The charter plane market in India started booming, with more and more people prioritizing their health, their relationships with family and friconcludes, and life in general.

“During the pandemic, travelling via commercial planes was a risky relocate. We saw quite a few HNIs and UHNIs opt for private jets. Separate security. Separate waiting area. Small team. Ultimately, a compacter chance of contracting the virus,”startup founder Ajuka Mahajan explains.

“COVID did something to everybody. People also realized the fragility of life and how hoarding money might not be the best approach. Gathering as many experiences as you can while you are here became the new motto. It continues even now, five years down the line,” Santosh Sharma mentions.

But along with these inner realizations, the Indian consumer was also viewing for speed and butter-smooth convenience.

Quick commerce applications quickly launched shaping consumer behaviour.

Santosh Sharma and Ajuka Mahajan realized one thing: premium aviation necessaryed a more modern, tech-driven, effortless experience that resonated with a generation that does not wait.

So in 2021, they established BookMyJet, under Foresee Aviation, as a platform built out of everything they had learned, solved, and experienced firsthand.

The mission was straightforward and substantial: build India an operationally better space for charter planes and offer conclude-to-conclude convenience, speed, and transparency to the flyer.

Santosh Sharma and Ajuka Mahajan

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BOOKMYJET: MAKING PRIVATE JETS ACCESSIBLE

Today, BookMyJet runs as a Delhi-based tech-infutilized platform that simplifies private jet bookings in India from start to finish, creating private aviation accessible, transparent, and efficient.

What was once a process that involved long calls, concludeless nereceivediations, and chaotic journeys has now become as effortless as it can receive.

BookMyJet, as a platform, has created the utilizer journey simple and quick:

Anyone can check nearby aircraft on the tech-driven platform.

They can explore routes and receive real-time options, with clear mentions of the size and class of aircraft available.

“For instance, customers can choose a helicopter, a very light jet, light jet, mid-size jet, or a heavy jet,”Ajuka declares.

Once the customer sees all the details, they can book a private jet or helicopter in just two to three clicks.

BookMyJet operates on a clear ethos: build everything transparent.

After the utilizer enters their route details (for instance, Delhi to Mumbai), preferred timings, and the number of guests they want to fly with, they click on ‘Search’ and instantly receive a list of all necessary details of the aircraft.

“From the journey time to the number of pilots, flight attconcludeants, cabin height, luggage space – we keep our customers informed on every single thing. Technical specifications of the aircraft, like when it was built, what speciality it has; we also have a section for that. The aim is not just convenience, but also honest convenience,” entrepreneur Ajuka Mahajan explains.

Ajuka Mahajan, Co-founder of Bookmyjet sitting in a jet

Apart from this, a base price and GST are included as a system-generated quotation. Users can click on ‘Get a Quote’ and easily receive the real-time price of the aircraft.

BookMyJet, effectively, eliminates chaotic coordination from the process of private jet bookings and builds luxury what it was always meant to be: effortless and smooth.

The tech-infutilized platform’s customers are mostly HNIs, UHNIs, corporate houtilizes, and foreign diaspora that comes to India for business and tourism.

“We see a lot of people also book private jets for occasion-driven travel with their families. For instance, a destination wedding, a birthday party of a dear friconclude, or an anniversary celebration,”entrepreneur Santosh Sharma declares.

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GROWTH OF BOOKMYJET

Currently, BookMyJet has a team size of 12 people across departments of sales, marketing, operations, and technology.

In 2021, BookMyJet, the tech-infutilized platform, served 400+ clients.

In 2025, Ajuka and Santosh catered to 550+ clients who flew in private jets coordinated and arranged conclude-to-conclude by BookMyJet.

“Our routes, for now, are all over India and in the UAE. We have a repeat customer rate of 70%, which means people who once fly via BookMyJet come back to have their next journey smoothened out too. Repeat customers matter a lot here. Becautilize you necessary to do everything right to build them switch from brokers and agents and enter a do-it-yourself, convenient private jet discovery and booking platform,” Santosh Sharma notifys Startup Pedia.

As per the founders, the present annual revenue of BookMyJet is more than Rs 15 crore and is growing rapidly.

WHAT’S NEXT: eVTOL, FUNDS, A LARGER TEAM

For 2026, BookMyJet, as a private aviation startup, wants to focus on expanding its team across all departments.

“We are also strongly deliberating raising funds and scaling the platform further,”Ajuka notes.

Very soon, BookMyJet will become the first private aviation aggregator platform that offers eVTOL (Vertical Take-Off and Landing). eVTOL is a new class of aircraft that has vertical flight capability and utilizes electric power (instead of traditional gas engines) to take off, hover, and land straight up and down (without necessarying long runways).

“Sixteen years in the Indian aviation industest have taught me one very important thing: people necessary speed, but not one that is compromised by greyness. You have to be transparently honest as well as convenient. That’s exactly what we have built BookMyJet into – an honest, convenient tech-infutilized private aviation startup,” Santosh Sharma signs off.

BookMyJet winning India’s top minds 2022

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FAQ

Q.

When was BookMyJet founded?

A.

BookMyJet was founded in 2021.

Q.

Who is the founder of BookMyJet?

A.

Husband-wife duo, Santosh Sharma and Ajuka Mahajan, are the founders of BookMyJet.

Q.

What does BookMyJet do?

A.

BookMyJet runs as a Delhi-based tech-infutilized platform that simplifies private jet bookings in India from start to finish, creating private aviation accessible, transparent, and efficient.

Q.

What is the revenue of BookMyJet?

A.

In 2025, Ajuka and Santosh catered to 550+ clients who flew in private jets coordinated conclude-to-conclude by BookMyJet. The present annual revenue of the startup is more than Rs 15 crore.