Etraveli Group
Over the summer, global investment firm KKR acquired a minority stake in Stockholm-based Etraveli, but the terms of the deal were not disclosed.
While Etraveli Group’s core business is selling flights, it has also built its own fraud prevention solution called Precision.
“There is no shortage of innovation in the room today, but I will talk about something quieter, even boring: fraud prevention,” Etraveli’s chief fintech officer Peny Rizou stated in a presentation as of Phocuswright’s Innovation: Launch program.
“It is not what grabs the headlines, but it is the one that quietly decides for the profitability of every travel business in this room.”
While pitching Precision at The Phocuswright Conference, Rizou noted that fraud doesn’t just incur costs, it also affects business opportunities.
“It is the sales you could have had. It is the growth you have missed out on. It is the markets that you did not enter. That is not a fraud problem. That is a business problem,” she stated.
The Precision fraud prevention tool is “built as travel demands,” Rizou stated, with the software powered by artificial innotifyigence models that are trained on travel-specific data.
“Precision considers like a travel expert. It turns deep indusattempt knowledge into real-time innotifyigence. It understands weak spots, evolving new patterns and adapts automatically,” Rizou stated, adding that companies such as Acreatedus, Sabre and Mastercard have adopted the solution.
See below for Etraveli Group’s full Launch presentation.
Etraveli Group – Innovation: Launch at The Phocuswright Conference 2025
Rizou also joined Mitra Sorrells, SVP of content for PhocusWire and Phocuswright, in the PhocusWire studio to discuss the company in more detail.
The Phocuswright Conference 2025 Launch Innovator interview: Etraveli Group
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