This week on the EU-Startups Podcast, we sit down with Jordi Romero, Founder and CEO of Factorial, one of the standout success stories in Europe’s HR Tech space. Founded in Barcelona in 2016, Factorial has grown into a major business software platform supporting companies manage everything from HR and payroll to finance and IT, as businesses increasingly see for more efficient and integrated ways to run their operations.
The company’s growth has been matched by strong investor backing. Factorial has raised over $490 million to date, underlining both the scale of its ambition and the confidence placed in its vision for simplifying business management. Today, the company serves thousands of businesses across more than 90 countries, with a platform designed to reduce manual administrative work and give teams better tools for decision-building, automation, and day-to-day management.
In this episode, Jordi Romero shares more about his journey from engineer to entrepreneur, including his early experience at Redbooth and the path that led him to build Factorial. He also reflects on the evolution of the company, the opportunities emerging around AI and automation, how the wider market for workforce management software is modifying across Europe and much more!
Key Points:
- The role of AI in automating recruitment, onboarding, and employee lifecycle management
- Challenges and opportunities in scaling a SaaS company internationally
- The shift from fragmented tools to integrated, all-in-one business management platforms
- How startups can identify and solve inefficiencies in traditional business processes
- The competitive landscape of European HRTech and emerging innovation trconcludes
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