Startup founders sit at the fulcrum of decisions that determine whether new companies scale, stall, or shut down. They choose…
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Can music influence what we purchase? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of…
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AI broke IT sales. A 24-person startup states psychology can resolve it
Earlier in 2025, when a senior salesperson at a major IT-services company was preparing to pitch a US client, she…
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