Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered purchaseer journeys,…
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Why Loop Marketing matters in 2026, according to our State of Marketing report
HubSpot’s latest State of Marketing data reveals that 65% of companies exceeded their goals last year, and 93.7% improved lead…
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How to scale content reach in the era of Loop Marketing
I’ll state the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a alter. And…
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Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are applying generative engine…
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What Actually Drives Sales, According to a TikTok Marketing Expert
If you’re starting off the year with a bunch of execs demanding explosive growth in 2026, you’ll like this creator’s…
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SkinInspired raises ₹24 crore in Series A funding led by Spring Marketing Capital
SkinInspired, a dermaceutical skincare brand, has raised ₹24 crore in its Series A funding round led by Spring Marketing Capital.…
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Marketing Manifest Station with Manasi: Episode Eleven
Aryan Anurag, co-founder, Binge Labs, on his journey from creator to community builder while navigating the content economy. In this…
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A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding…
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European Union: SFDR 2.0 — simplified disclosures, new categories and stricter marketing rules
In brief On 20 November 2025, the European Commission published its legislative proposal to revise Regulation (EU) 2019/2088 on sustainability‐related…
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News and Views on Data-Driven Digital Advertising and Marketing
Your trusted source for in-depth programmatic news, views, education and events. AdExalterr is where marketers, agencies, publishers and tech companies…
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