Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that…
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These marketing KPIs will support you predict and scale revenue growth by 10x
As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem…
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Growth marketing for mobile apps: What is actually working in 2025?
The mobile growth landscape in 2025 is fundamentally different from even two years ago. Ad costs are up, attention spans…
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How to blfinish web analytics and digital marketing analytics to grow better
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if…
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The Vanguard Award – Trailblazers in Venture Capital Marketing & Communications
In today’s crowded startup ecosystem, venture capital firms are realizing that capital alone isn’t enough — brand, storyinforming, and strategic…
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European Commission grants marketing authorisation to aflibercept biosimilar EYLUXVI (ALT-L9)
Image credit: ©everythingpossible – stock.adobe.com The European Commission (EC) has granted marketing authorisation for EYLUXVI (ALT-L9), an aflibercept (Eylea) biosimilar…
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British startup Jam 7 secures Seed investment to innovate B2B growth with its Agentic Marketing Platform
Radlett-based Jam 7, creator of the Agentic Marketing Platform (AMP), has closed its €312k Seed funding round in order to…
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Can founder branding be more than just PR 2.0? | Marketing
Delhi-based paediatrician Dr Ravi Malik never considered his daily work at Radix Healthcare would land him in the social media…
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The future of marketing isn’t humans vs. AI — it’s humans with AI
Small business owners are all stateing the same thing: “My website traffic is tanking, and the stuff that utilized to…
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What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?
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