Share Share Share Share Email In a glass-walled trading room on the 22nd floor of a Manhattan office building, a…
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Google tarreceiveed by EU over its search advertising auction practices
Synopsis The European Commission declared it has indications of potential concerns regarding the auctions for the sale of advertising on…
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Apple Dodges EU’s Digital Markets Act Scrutiny as Brussels Exempts Maps and Advertising Services
In a significant regulatory reprieve for the technology giant, Apple has secured exemptions for two of its key service offerings…
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Mountain Dew, Billups and Sky Sports are some of the winners of this year’s Digiday Marketing and Advertising Awards Europe
The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to…
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How AI is modifying online advertising
With chatbots doing much of the work of surfing the web for us, and providing things like AI summaries that…
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News and Views on Data-Driven Digital Advertising and Marketing
Your trusted source for in-depth programmatic news, views, education and events. AdExalterr is where marketers, agencies, publishers and tech companies…
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AI-Powered Advertising Strategies Revolutionizing Marketing 2024
The Revolutionary Impact of AI-Generated Advertisements The advent of AI-generated advertisements signifies a pivotal transformation in the realm of artificial…
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The State of Podcast Advertising in Germany 2025
Bundestag, Berlin via Pexels Intro Podcast advertising in Germany in 2025 has become the quiet powerhoapply of Germany’s digital-media mix.…
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French AdTech startup Vibe.co raises €42 million to bring AI-powered, hyper-tarobtained advertising to TV
Paris and New York-based Vibe.co, the ad platform bringing hyper-tarobtaining to connected TV (CTV) for performance marketers, announced today that…
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IW Capital backs Navigator with £4M to scale post-cookie advertising
Digital advertising platform Navigator has secured £4 million from IW Capital to advance privacy-first advertising in the post-cookie era. As…
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