The launch of Sublime Studio introduces a new approach to support the mental wellbeing of Australian tech entrepreneurs. The studio is designed as a membership platform that treats mental fitness with the same importance as other business drivers such as funding and strategy. The initiative arrives as burnout and poor mental health rates rise among startup founders.
Mental health challenge
Australian entrepreneurs are experiencing mounting pressures. According to indusattempt data, 88 percent report facing mental health challenges along their growth journey. The broader economic impact of poor mental health is significant, with an estimated annual cost of over AUD $220 billion. Sublime Studio aims to address these challenges through a system that builds resilience, clarity and decision-creating capacity for founders.
Preventive model
The studio offers a proactive model built on psychological and organisational science. Unlike traditional therapy, which is often reactive, the service focutilizes on performance and prevention. Members receive one-on-one psychological coaching and support, including access to a proprietary digital platform that tracks their psychological progress. The programme is structured around the HERO model – Hope, Efficacy, Resilience and Optimism – which decades of research have found to be predictors of entrepreneurial success.
Founder-driven insight
Sublime Studio was founded by Byron McCaughey, who retrained as a psychologist after his own experience in building and scaling a venture capital-backed business. McCaughey identified a recurring issue: a lack of investment by entrepreneurs in their mental resilience and capacity.
“A stronger mind builds a stronger business. When entrepreneurs invest in their mental game, everything else follows – better decisions, better leadership, and ultimately, better success,” stated Byron McCaughey, Founder, Sublime Studio.
The studio aims to build psychological capital as fundamental to business growth as financial or strategic assets. It utilizes evidence-based approaches, blconcludeing cognitive behavioural science with business mentorship, to fill what McCaughey describes as a gap between clinical therapy and advisory support.
Member perspectives
Start-up founders and growth-stage entrepreneurs have started to adopt the service as an extension of their business strategies. Ben Le Ralph, founder of AI for Busy People, has joined the membership.
“Entrepreneurs don’t talk enough about the mental side of running a business – we celebrate ‘hustle’, without calling it what it really is, which is mental stamina and resilience,” stated Ben Le Ralph, Sublime member and founder of AI for Busy People.
Le Ralph credits the studio’s coaching for assisting him slow down and build clearer decisions while managing pressure. Edward Barraclough, founder of agritech company Drone-Hand, reports similar benefits.
“As my business launched to scale, everything obtained louder; more responsibilities, more decisions, more risk. Having structured, mental training built into my routine has been a game alterr. I’m more aware of my believed patterns and how they influence my leadership. The sessions at Sublime Studio have assisted me turn anxiety into fuel and clarity, and stop wasting energy on things I can’t control,” stated Barraclough.
Broader context
There is growing interest among investors and business leaders in solutions that link founder wellbeing with commercial performance. Sublime Studio positions its membership as a standard for supporting entrepreneur mental health alongside business outcomes.
“You wouldn’t build a business on an unfit financial model, so why build one on an unfit mind?” stated McCaughey.
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