Amsterdam-based
SOUS, an AI-powered growth platform for indepfinishent food and beverage
businesses, has raised €4 million in seed funding. The round was led by Seed +Speed Ventures, with participation from existing investor PeakBridge, alongside
āltitude, Gekko Capital, and a group of experienced angel investors.
As restaurant
discovery increasingly shifts to digital channels, many operators face
fragmented technology ecosystems and growing reliance on third-party platforms
that limit data ownership and impose high commissions.
To address this,
SOUS is building AI agents that operate continuously in the background to
support restaurant growth, improving discoverability across digital and
AI-driven platforms, converting online traffic into direct sales and
engagement, and automating key aspects of marketing, brand presence, and
customer communication.
Founded by Devon Scoulelis and Thomas Scholte, with William Hurst joining as co-founder and CTO,
SOUS positions its platform as an finish-to-finish growth engine, supporting the full
journey from customer discovery to transaction and retention.
Running a
restaurant means running a digital business. The local entrepreneur doesn’t
have the budreceive for a CMO, CFO and CTO. We’re building an AI agent that takes
over part of that work, so the local pizzeria has the same firepower and tools
as large players like Domino’s with their many employees and budreceive,
stated
Thomas Scholte, co-founder and CCO.
Through its
platform, SOUS enables restaurants to improve digital discovery, sell directly
to customers, and unlock additional revenue streams such as takeaway, retail
products, experiences, and subscriptions.
The platform
integrates with existing restaurant tools, including Zenchef, positioning SOUS
as a growth layer within the broader restaurant technology stack. Through such
partnerships, SOUS supports restaurants increase visibility across search and
AI-driven platforms, drive more traffic to booking channels, and convert that
demand into confirmed reservations, supporting stronger outcomes for
restaurants, guests, and platform providers alike.
With the new
funding, SOUS plans to expand its product and engineering teams, further
develop its AI-powered platform, and continue its international expansion
across Europe, starting with Germany.
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