In addition to supporting the creation of joint tourism routes, the “Supporting sustainable competitiveness of tourism SME” call under the Single Market Programme also provides a funding mechanism for businesses directly involved in the project.
The call for sustainable competitiveness of tourism SMEs
The European tourism ecosystem is facing complex and interconnected challenges that will shape its development in the coming years. Increasing resilience, sustainability, digitalisation, and innovation—including the adoption of new business models—are not only goals to be achieved but also essential factors for the sector’s success. At the same time, strengthening competitiveness and regional cohesion remains crucial for the sector to continue as a driver of inclusive and lasting growth.
The European call—funded under the Single Market Programme 2021-2027—aims to promote routes that enhance the territory through the involvement of local stakeholders.
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