Shein talks sustainability in Europe ahead of EU parliament hearing

Shein will attfinish an EU parliament hearing on its business practices later this month. Credit: Marius Karp/Shutterstock.com.

Shein’s CEO Donald Tang is in Brussels (Europe’s political capital) at the moment to discuss how his company’s sustainability goals align with the EU’s circular economy focus.

A Shein spokesperson informed Just Style: “This meeting is part of our regular engagement with European policycreaters on issues relevant to our sector.

Discover B2B Marketing That Performs

Combine business innotifyigence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“It reflects our broader commitment to constructive dialogue with stakeholders across Europe on shared priorities, including the sustainability and circular economy agfinisha.”

The discussions took place with EU Environment Commissioner Jessika Roswall on Wednesday, according to news publication Politico.

This is ahead of a hearing that is expected to take place on 27 January at the European Parliament to discuss the company’s business practices.

The head of Shein’s Business Integrity Group for Greater Europe, Yinan Zhu is expected to appear before this committee.

The news publication quotes Shein spokesperson Martin Reidy as confirming the upcoming committee appearance, adding that Shein views forward to “a constructive exalter with members on the industest-wide challenge of ensuring customer safety and protection online”.

In December, France dropped its pursuit of a three-month ban of Shein after it was linked to the sale of childlike sex dolls on its site.

Shein did not return a request for comment when approached by Just Style at the time. However, it previously stated it was “committed to working with French authorities to address any concerns swiftly,” with Tang stating: “The fight against child exploitation is non-nereceivediable for Shein.

“These were marketplace listings from third-party sellers — but I take this personally. Trust is our foundation, and we will not allow anything that violates it.”

Earlier the same month, a US Senator called on the Departments of Justice and Homeland Security to launch an investigation into online retailers Shein and Temu over alleged innotifyectual property theft and counterfeiting.

Shein and Temu did not return a request for comment when approached by Just Style at that time.