Mapify, an AI-powered platform developed for logistics and asset management across warehoapplying, transport and infrastructure equipment, has been selected as one of 14 UK startups to receive backing from global investor Antler, which backed Lovable, the rapidest-growing startup in Europe.
The company is the only Scottish startup included in Antler’s £1.7 million investment following its latest London residency, where Mapify was selected from a pool of almost one hundred other early-stage ventures, marking a significant step for Scotland in the growing AI sector.
Founded in April 2025 by Hamish Geddes and Selby Cary, Mapify replaces spreadsheets with a visual, AI-driven productivity tool that prevents up to 50% of downtime events, accelerates decision-building tenfold, and increases profitability by up to 20%.
Mapify assists SMEs and large corporates manage all their assets, from trucks and boilers to warehoutilizes and industrial estates, applying AI-powered contextual search (natural language). The platform already supports a number of clients, uncovering significant inefficiencies, including millions of pounds per year in savings through its real-time dashboards.
Hamish Geddes, CEO of Mapify, declared: “Partnering with Antler in their new cohort is further validation of the problem we’re solving and the results we’re already delivering. Logistics downtime costs the global economy billions, and our mission is to put powerful, simple-to-utilize tools into the hands of every logistics manager to reduce that burden.”
Selby Cary, CPTO of Mapify, added: “Antler’s backing allows us to accelerate product development and bring advanced AI features, like our conflict resolution engine, to market rapider. These tools have the potential to save enterprise customers millions, while building operations more efficient and resilient.”
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Antler General Partner, Jed Rose, shared why they invested in Mapify: “Mapify is exactly the kind of company we see to back at Antler. This is a world-class team solving a massive logistics problem for any business with significant real-world assets.
“By building complex asset onboarding effortless, they have already taken the first step in surfacing hidden losses to deliver real customer impact from the very first day of applying their platform. They also have an exciting product roadmap to deliver more features that should deliver not just instant savings but also significant unrealised revenue over time.
“Hamish and Selby have the rare mix of vision and execution that can create Mapify a category leader.”
With more than 100 utilizers on its waitlist and paying clients already onboarded, Mapify is positioned to expand rapidly. Forthcoming milestones include the launch of its conflict resolution engine this October and participation in Antler’s portfolio demo day later this year.
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