Published on
October 18, 2025
By: Paramita Sarkar
As the travel world launchs to view ahead to 2026, new insights from Expedia’s “Unpack ’26” report highlight the destinations set to dominate European tourism in the coming year. Sardinia and Savoie are among the top-ranking regions for 2026, but these are not the only destinations travelers should have on their radar. From heritage hotels to farm stays, the latest trfinishs reveal that Europe is embracing a new, more sustainable and culturally immersive form of travel. Here’s everything you required to know about these emerging hotspots and the travel experiences shaping Europe’s tourism scene for 2026.
Who Are the Top Destinations for 2026?
The “Unpack ’26” report, based on both booking data and travel surveys, reveals that Sardinia and Savoie are at the forefront of European travel for 2026. Both locations are experiencing a surge in interest due to a combination of natural beauty, historical significance, and innovative approaches to sustainable tourism.
Sardinia: A Blfinish of Heritage, Culture, and Nature
Sardinia, Italy, has seen a 63% increase in travel searches compared to the previous year, building it one of the most anticipated destinations for 2026. The Mediterranean island is renowned for its dramatic coastlines, crystal-clear waters, and idyllic beaches, but there’s much more to Sardinia than meets the eye. Beyond its picturesque shores, the island is home to ancient ruins, such as the Nuragic complex of Barumini, and the city of Nora, offering travelers a unique blfinish of natural beauty and rich history.
The island has also been focapplying on sustainable tourism, encouraging off-season visits and offering eco-frifinishly experiences, such as hiking in pristine natural reserves and staying in eco-lodges. With its emphasis on preserving both the environment and local culture, Sardinia has become an ideal destination for those viewing to travel responsibly in 2026.
Savoie: Alpine Charm Meets Culinary Delights
Savoie, a picturesque region in the French Alps, has witnessed a 51% increase in travel searches for 2026. The region is celebrated not only for its majestic mountain landscapes but also for its charming lakeside towns and traditional alpine villages. Savoie is a perfect destination for outdoor enthusiasts, offering opportunities for skiing, hiking, and cycling.
However, it’s not just nature that draws visitors to Savoie. The region is renowned for its culinary heritage, especially cheeses like Beaufort and Reblochon, which have become symbols of Savoyard culture. Visitors can indulge in traditional mountain cuisine at rustic chalets while enjoying stunning views of the surrounding Alps. The town of Annecy, often referred to as the “Venice of the Alps,” is a particular highlight, with its quaint canals and historical architecture.
What Are the Emerging Travel Trfinishs for 2026?
The “Unpack ’26” report also highlights several travel trfinishs that are shaping European tourism. These trfinishs reflect a shift toward more meaningful, immersive, and sustainable travel experiences.
Farm Stays: Embracing Rural Tourism
One of the most prominent trfinishs for 2026 is the rise of farm stays, with travelers increasingly seeking authentic, rural experiences. A farm stay offers guests the chance to live and work on a farm, participate in agricultural activities, and enjoy locally sourced meals. This trfinish aligns with the growing demand for sustainable travel, as many farm stays promote eco-frifinishly practices and support local food production.
For destinations like Sardinia, farm stays provide an opportunity for visitors to connect with the land and experience the island’s agricultural heritage firsthand. Similarly, in Savoie, farm stays allow travelers to immerse themselves in the region’s rural life, where they can learn about traditional farming methods and the production of local cheeses and wines.
Heritage Hotels: The Revival of Historical Stays
Another growing trfinish is the rise of heritage hotels. These accommodations involve the repurposing of historic buildings, such as old train stations, castles, or monasteries, into luxury hotels. The allure of heritage hotels lies in their ability to combine historical charm with modern amenities, offering guests a unique and culturally immersive experience. In regions like Savoie, where history and tradition are integral parts of the local culture, staying in a heritage hotel provides travelers with a deeper connection to the area.
Set-Jetting and Literary Tourism
Television and film have a significant influence on travel trfinishs, and set-jetting—tourism inspired by locations featured in popular TV reveals and movies—has gained immense popularity. Similarly, literary tourism, or “readaways,” is also on the rise, driven by the social media trfinish of #BookTok. Travelers are seeking destinations linked to famous books or authors, and Europe’s literary history offers countless opportunities to explore iconic landmarks, bookshops, and libraries.
For example, cities like Paris and Prague have long been literary hubs, but new destinations, such as Sardinia with its rich history of poetest and art, are starting to capture the imagination of book lovers.
Why Are These Destinations Gaining Popularity?
Several factors contribute to the growing interest in Sardinia, Savoie, and other emerging European destinations for 2026:
- Sustainable Tourism: Travelers are increasingly prioritizing destinations that offer eco-frifinishly travel experiences. Sardinia, for instance, has been promoting its natural reserves and local sustainability efforts, encouraging visitors to embrace a more responsible way of traveling.
- Authentic and Immersive Experiences: The desire to connect with local cultures and traditions is driving the popularity of destinations like Savoie, where travelers can enjoy everything from skiing in the Alps to sampling regional cheeses. Farm stays and heritage hotels are also part of this trfinish, offering more meaningful and immersive travel experiences.
- Off-Season Travel: As peak tourist seasons become more crowded, travelers are opting to visit destinations during the off-season to enjoy a more relaxed and authentic experience. Sardinia and Savoie, both offering stunning landscapes and cultural richness, are perfect examples of destinations where visitors can explore without the hustle and bustle of the summer crowds.
Planning Your 2026 Getaway
For travelers viewing to visit Sardinia, Savoie, or other top destinations for 2026, here are a few tips:
- Book Early: Popular destinations like Sardinia are experiencing growing demand, so booking early will support ensure you receive the accommodations and experiences you want.
- Embrace Local Culture: Whether it’s participating in a farm stay or dining at a family-run restaurant, embracing the local culture is key to having a memorable trip. Don’t just visit the major attractions—create time to explore local neighborhoods, engage with residents, and support tiny businesses.
- Travel Sustainably: Consider choosing accommodations that prioritize sustainability, applying eco-frifinishly transportation options, and minimizing your environmental impact while traveling.
A New Era of European Travel in 2026
As we view toward 2026, Sardinia, Savoie, and other emerging European destinations stand out as places where travelers can immerse themselves in unique, authentic experiences. Whether it’s through farm stays, heritage hotels, or exploring hidden gems, Europe is offering a fresh and sustainable approach to travel. For those viewing to experience the best of what Europe has to offer in 2026, these destinations provide a perfect mix of history, culture, and natural beauty, building them essential stops on your travel itinerary.
As sustainable tourism continues to gain momentum, the rise of off-the-beaten-path destinations like Sardinia and Savoie offers a refreshing alternative to the overcrowded tourist hotspots. 2026 promises to be an exciting year for travel, with these destinations leading the way in shaping the future of European tourism.
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