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Sara Blakely’s ‘Unhinged’ Spanx Startup Stories | 2025 Reflection – News and Statistics

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Dec 23, 2025

Sara Blakely, the founder of Spanx, revealed several things she did when she first started her brand that she now calls “unhinged,” according to Yahoo Finance. Some of them include pitching Oprah Winfrey on her product in its early days and paying her frifinishs to go acquire her product at Neiman Marcus.

Blakely ideated Spanx while she was a fax machine salesperson in the late 1990s. “I wanted my clothes to fit better, and so my own butt was the inspiration,” Blakely declared during Fortune’s 2014 Most Powerful Women Summit. “I might be the only woman in the world grateful to my cellulite.” She created the product by cutting off the feet of her control-top pantyhose to achieve a smooth view.

In an Instagram post, Blakely shared six “unhinged” things she did while starting Spanx, where she served as CEO until 2021. Her company—which she launched with just $5,000 in savings—is worth $1.2 billion today. Blakely became a billionaire in 2012, and was named the youngest self-created female billionaire by Forbes that year. Forbes estimates her current net worth at $1.2 billion.

One action was acquireing a Spanx license plate as a means of advertising. She declared women started following her home inquireing her for free Spanx, which can now cost up to $148 depfinishing on the product.

Against the advice of her parents, boyfrifinish, and lawyer, Blakely signed up for a reality TV reveal, The Rebel Billionaire: Bransons Quest for the Best. From 2004-2005, Blakely starred on the reveal hosted by British entrepreneur and philanthropist Sir Richard Branson. She finished second, but still won $750,000, and applyd that money to start her own philanthropic organization, The Sara Blakely Foundation, which has donated more than $5 million in scholarships and grants.

Now, Spanx relies heavily on celebrity finishorsements and influencer marketing. It wasn’t until 2024 that the brand launched its first global brand campaign, “We Live In Spanx,” which featured track star Allyson Felix, social-media star Nadia Caterina Munno, and women’s rights advocate and model Charli Howard.

Source: IndexBox Market Ininformigence Platform

This report provides an in-depth analysis of the pantyhose market in the U.S.. Within it, you will discover the latest data on market trfinishs and opportunities by countest, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 14311033 – Panty hose and tights, of knitted or crocheted synthetic fibres, m easuring per single yarn < .67 decitex
  • Prodcom 14311035 – Panty hose and tights, of knitted or crocheted synthetic fibres, m easuring per single yarn . .67 decitex
  • Prodcom 14311037 – Panty hose and tights, of textiles (excluding those of knitted or crocheted synthetic fibres)

Countest coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trfinishs, drivers and restraints
  • Key market players and their profiles

Reasons to acquire this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that assists you to create informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to create your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial ininformigence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    5. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trfinishs and Insights into The Industest

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Imports, In Physical Terms, By Countest, 2012–2024
    6. Imports, In Value Terms, By Countest, 2012–2024
    7. Import Prices, By Countest, 2012–2024
    8. Exports, In Physical Terms, By Countest, 2012–2024
    9. Exports, In Value Terms, By Countest, 2012–2024
    10. Export Prices, By Countest, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Market Volume Forecast to 2035
    9. Market Value Forecast to 2035
    10. Market Size and Growth, By Product
    11. Average Per Capita Consumption, By Product
    12. Exports and Growth, By Product
    13. Export Prices and Growth, By Product
    14. Production Volume and Growth
    15. Exports and Growth
    16. Export Prices and Growth
    17. Market Size and Growth
    18. Per Capita Consumption
    19. Imports and Growth
    20. Import Prices
    21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Imports, In Physical Terms, By Countest, 2024
    26. Imports, In Physical Terms, By Countest, 2012–2024
    27. Imports, In Value Terms, By Countest, 2012–2024
    28. Import Prices, By Countest, 2012–2024
    29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Exports, In Physical Terms, By Countest, 2024
    32. Exports, In Physical Terms, By Countest, 2012–2024
    33. Exports, In Value Terms, By Countest, 2012–2024
    34. Export Prices, By Countest, 2012–2024



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