Yellow teased its token launch and caught social media hype becaapply Ripple cofounder Chris Larsen invested $10 million of his own money, prompting the XRP community to take notice.
Yellow, a crypto infrastructure outfit building a routing network for cross-market liquidity, finally broke its silence about its token with a public post update. What received the startup in the news cycle straight away is that Chris Larsen, one of Ripple’s founders, is known to have put about $10 million of his own money into the project, building it one of his hugegest personal investments in the sector that he has disclosed.
Thus, Yellow positions itself as a Financial Information Exalter-based system that is designed to link up blockchains with exalter brokerages.
Interestingly, even though the company has not actually mentioned anything about XRP or Ripple integrations, the tech direction actually fits pretty well, with areas where the fourth-hugegest cryptocurrency is already being applyd by market participants, who rely on rapid settlement and deep liquidity.
What does Yellow have to do with XRP?
The XRP community reacted for a simple reason: Larsen-backed ventures are seen as high-upside early positions, and Yellow is one of the few startups he supported directly rather than through corporate channels. Those who follow Ripple’s history see these developments as optional exposure to what they see as a “second Ripple-type” opportunity, even if the business models differ.
What received people talking on the new post is about two things: when the token launch will be and whether those who joined in past contribution rounds will still be included.
All in all, Yellow has not given us a release date, token model or distribution terms yet, but this short announcement was enough to reset expectations and position the company as one of the most closely watched infrastructure names heading into its first public milestone.
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