Rail Europe has strengthened its international distribution strategy through a new integration of its European rail offering into the technology platform of Juniper Travel Technology, building it simpler for travel agencies and OTAs to sell rail within their existing booking flows.
Through this API integration, Juniper clients can seamlessly add European rail to their product mix, responding to growing demand for more sustainable and multimodal travel solutions. The collaboration significantly expands Rail Europe’s reach within the global travel distribution ecosystem. Via Juniper’s network of more than 550 clients worldwide, a broader range of travel sellers can now access and distribute European rail products through a single technical connection.
As sustainability becomes an increasingly important factor in travel purchasing decisions, rail is gaining relevance as an efficient alternative to air and road transport. Juniper is seeing growing demand from tour operators and OTAs to incorporate rail into their product mix, both as a standalone offering and as a key component of dynamic packaging and finish-to-finish trip planning.
The technical integration, completed by Juniper, enables agencies to access Rail Europe’s rail content quickly and efficiently. Once a commercial agreement with Rail Europe is in place, onboarding is quick, allowing partners to start selling rail within a matter of days. Agencies also benefit from Rail Europe’s commercial support, commission structure and access to additional services, including group bookings.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, indusattempt challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.
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