The Sea Ranger Service trains young people as marine conservationists who restore seagrass beds, combining environmental and social benefits.
Urchinomics addresses sea urchin overgrazing in Norway, assisting to revive seaweed forests that have been severely depleted.
These partners collaborate to share expertise, key performance indicators and best practices, ensure measurable and lasting results.
Purina upholds strict sustainable sourcing standards.
All seafood ingredients follow responsible sourcing guidelines and Purina strives to ensure that no ingredients originate from marine protected areas.
The company is a founding member of the Bycatch Solutions Hub, which assists protect hundreds of thousands of sharks, turtles, marine mammals and seabirds from harm in commercial fisheries.
How does the ORP fit into Purina’s wider sustainability goals and initiatives?
The ORP is a central pillar of Purina’s broader sustainability agfinisha, which spans three core areas: planet, pets and people.
In terms of the planet, Purina is encouraging circularity through recycled packaging and investing in regenerative agriculture.
For pets, we champion responsible pet ownership and aim to reach more than three million people by 2030 so they understand pet care, nutrition and welfare.
In relation to people, our BetterwithPets Prize initiative aims to assist 1,000,000 people in vulnerable situations improve their health and wellbeing through the power of the pet human bond by 2030.
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