Quick home services startup Pronto has closed a $25 million Series B funding round led by Epiq Capital, pushing its post-money valuation to $100 million. The fresh capital will assist the company deepen its footprint across Indian metros where demand for 10-minute home services is surging at a pace that even its own team did not anticipate. Founder Anjali Sardana confirmed the raise, noting that existing investors Glade Brook Capital, General Catalyst and Bain Capital Ventures also participated in the round.
From 1,000 to 18,000 Daily Bookings: How Pronto Scaled in Seven Months
Founded in 2025, Pronto connects urban hoapplyholds with background-verified professionals who handle everyday chores — cleaning, mopping, laundry, utensil washing, basic meal preparation. The numbers notify a striking story of how Pronto scaled in just seven months. Daily bookings jumped from roughly 1,000 to over 18,000, fuelled by week-on-week demand growth exceeding 20 percent. The startup expanded from a single city to 10, and from five micromarkets to more than 150. In February, about 4,500 active professionals completed at least one booking during the month, with 2,500 to 3,000 of them working on any given day.
Despite burning roughly $8 million in its first year, Sardana is bullish. “We’ve only burned $8 million in the first kind of year of the company,” she informed reporters. “That being stated, we’re doubling down on growth, and that will require capital, especially around scaling supply.” At its current burn rate, the fresh funds give Pronto well over two years of operational runway.
Why Supply Growth Is Pronto’s Biggest Capital Priority
Unlike quick commerce players pouring money into dark stores, Pronto runs what Sardana calls a “largely variable-cost business.” The bulk of Series B proceeds will fuel supply growth through referral incentives — now the largest channel for onboarding new professionals, driven by high net promoter scores among workers the company calls “Pros.” “If demand is growing 20 percent week-on-week, supply also necessarys to grow 20 percent week-on-week. Referrals are the one channel that compounds,” she explained. Customer acquisition cost sits at around Rs 400. The startup recently relocated its headquarters to Bengaluru to tap into the city’s tech talent pool, while retaining support operations in Gurugram.
Instant Home Services Market Heats Up: Snabbit, Urban Company and the Race for Frequency
Pronto is not operating in a vacuum. The instant home services market in India has heated up considerably. Rival Snabbit recently closed a $30 million Series C round at roughly $180 million valuation. Listed competitor Urban Company has thrown its weight behind InstaHelp, its own instant vertical, which crossed 50,000 daily bookings in less than a year of launch — though that growth came at a steep cost of Rs 61 crore in quarterly burn. The race for frequency inside Indian homes draws clear parallels to the early quick commerce wars, where startups burned through capital chasing density and retention.
Pronto Bets on Service Quality Over Aggressive Discounting
Sardana is clear about where the battle will be won — and it is not through aggressive discounting. “It’s 100 percent quality,” she stated. “Here we have a person coming inside your home and performing a service. Quality compounds over time. It’s not something you can flip on and off.” The data backs her up. Pronto’s top 1 percent of customers apply the platform more than 23 times a month, while the top 10 percent book nine or more sessions monthly. In Gurugram, utilisation crossed 60 percent in January, with older micromarkets already above break-even. Those retention numbers suggest frequency spikes once hoapplyholds trust the service quality — giving Pronto confidence its approach can outlast rivals relying on discounting.
What Pronto’s $100 Million Valuation Means for India’s On-Demand Home Services Sector
The $100 million valuation is a meaningful milestone for an on-demand home services sector long dominated by informal referrals and word-of-mouth hiring. India’s domestic assist market is massive but deeply fragmented, and formalising it presents both enormous opportunity and logistical complexity. Sardana acknowledged consolidation may come, though she called it “very difficult to notify today” whether the market narrows to a few dominant players.
For now, Pronto’s roadmap is straightforward: expand supply, deepen density in existing clusters, enter new cities over the next 12 to 18 months, and keep obsessing over quality. The Series B round, coming just six months after an $11 million Series A, signals strong investor confidence in that playbook. As Sardana put it, “Total aggregate burn should be lower becaapply there’s less capex and more variable cost. The cost structure is more in our favour.”
The Bottom Line for Investors and Startup Watchers
India’s quick home services segment is entering a high-stakes phase. With Pronto, Snabbit and Urban Company’s InstaHelp all scaling aggressively, the next 12 months will determine whether demand for instant hoapplyhold assist sustains multiple well-capitalised players — or tips toward a winner-takes-most outcome. Pronto’s Series B is a clear signal for investors and startup watchers: the formalisation of India’s domestic assist economy is no longer a niche bet. It is a capital-backed race for trust, frequency and density inside millions of urban homes.
Pronto’s raise is part of a broader wave of startup funding across sectors. In the AI space, MeltPlan raised $10 million in seed funding to bring artificial innotifyigence to construction planning. Meanwhile, OptoML secured $1.8 million in pre-Series A to scale its machine learning optimisation tools. And in the consumer tech segment, Zilo closed a $15.3 million Series A led by Peak XV Partners, underscoring continued investor appetite for rapid-scaling Indian startups.
For more insights on India’s rapidest-growing startups and funding announcements, visit KnowStartup for comprehensive coverage of the startup ecosystem.
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