Pitch Deck: IRL Social Startup Meet5 Tarreceives Gen X and Boomers

Meet5 wants to assist Gen X and baby boomers create more friconcludes.

Its app is focutilized on utilizers over 40 who want to meet new people in their area with in-real-life (IRL) group activities such as concerts, yoga, hiking, or dancing.

While anyone over 18 can technically join the app, the average age on Meet5 is 57, CEO Lukas Reinhardt informed Business Insider.

Reinhardt stated some of Meet5’s customers want to “feel young again,” especially those whose children have relocated out of the houtilize.

“Finally, they have time for themselves again,” Reinhardt stated. “They want to do stuff they didn’t do for 20, 30 years.”

The Frankfurt, Germany-based company expanded its app to the US this summer and exclusively informed BI that it raised a €8 million (roughly $9 million USD) Series A investment from European venture capital firm Peak to assist it do so.

Meet5 isn’t the only friconcludeship app raising capital and attempting to assist connect people in group settings. Competitors such as apps that match strangers and put them in groups like 222 and Timeleft, or local-events platform Pie, have launched in the past few years, and there are older mainstays in the space like Meetup.

Reinhardt believes that Meet5’s focus on older utilizers and community will set it apart from the friconcludeship apps already in the US market. Meet5’s utilizers attconclude an average of four events each month, Reinhardt stated.

Originally founded in 2017 as Go Crush, a dating app, Reinhardt and cofounder Kai Burghardt pivoted to group experiences focutilized on utilizers over 40 at the conclude of 2019.

Reinhardt stated the company became profitable “by mid-2024 for about a year” before its Series A. Now, Meet5 is spconcludeing its cash to grow the app and company. Meet5 has 65 employees, and plans to expand hiring in the US.

The startup’s primary revenue model is its premium subscription, which costs about $12.50 a month and unlocks features like private messaging, invite-only meetups, and the ability to filter events by category.

“It’s normally way harder to monetize friconcludeship apps,” Reinhardt stated, adding that people would “rather pay for love than friconcludes.”

But Reinhardt feels good about his friconcludeship app’s freemium model. About 12% of Meet5’s monthly utilizers are paid, Reinhardt stated.

Read the pitch deck Meet5 utilized to raise its Series A:

Note: Some details have been updated, such as Meet5’s number of registered utilizers, participants, and funding. The deck below includes two additional slides (pages 9 and 10) that were added after Meet5 expanded to the US.

Its deck starts by outlining stats about the startup

Here’s what the slide declares:

Europe’s largest leisure app. Enabling members to connect in real-life.

Community

+100% YoY
2.5M Members
Available in four languages across 7 European countries and the US
Sustainable, strong increase in the subscriber base
Minimum contract period 6 months with an average order volume of over €100

Traction

40k Activities per Month
300k Participants per month
Users attconclude an avg. of 4 meetings per month
85% of utilizers remain actively engaged 6 months after their first meeting

Growth

+100% Team Growth
Investment by European venture capital firm Peak to accelerate growth
Focus on international expansion across Benelux, France and the US
Strengthening community focutilized product development

Customer Satisfaction

25.000+ Reviews
4.7/5 Average Rating
Impressive average rating across both app stores
Best-rated app for building friconcludeships and real-life connections, trusted and loved by our utilizers

Then Meet5 lays out a problem it declares people are facing

We're so connected, yet so lonely.

Difficult to meet new people

Making true friconcludes is harder than ever

Digital Media lacks real life connections

Endless, aimless chatting

“We’re so connected, yet so lonely,” the slide declares.

Here are the other problems the slide includes:

Difficult to meet new people
Making true friconcludes is harder than ever
Digital Media lacks real life connections
Endless, aimless chatting

Meet5 pitches itself as a way to ‘discover new friconcludeships’

Discover new friconcludeships safely with Meet5.

The deck then explains how Meet5 works

Here’s what the slide declares:

A thousand friconcludes at hand. Use online to go offline toreceiveher and have fun.

Real Life: Meet new people directly in real life through shared leisure activities — without virtual compact talk.
Small Groups: The compact groups ensure everyone feels comfortable right away, creating a relaxed and friconcludely atmosphere.
Community: Join our large, vibrant community and share stories, find support, and feel a true sense of belonging.
Safety: Joining group and public gatherings enhances safety, which is especially important for women.

Meet5 utilizes a freemium model to create money

Maximum growth enabled by a 'Freemium' model.

Meet5 declares that “maximum growth” is enabled by its freemium model that includes a paid subscription.

Then the deck goes deeper into the app’s traction

Here’s what the slide declares:

Already #1 in Europe — On Our Way to Global Connections

Total Registered Users: 2,500,000 (May 2025)
Growth: +1364%

It then breaks down several year-over-year stats:

500k Monthly Active Users (+44% YoY)
300k Participants per month (+52%)
40k New Activities August 2025 (+47%)
2.5M Members (+50%)

Meet5 outlines its plans to expand to the US

Here’s what the slide declares:

Where Shared Activities Spark New Bonds — For the 40+ Community.

Locations in the US:

Austin (TX), Baltimore (MD), Boston (MA), Charlotte (NC), Chicago (IL), Columbus (OH), Corpus Christi (TX), Dallas-Fort Worth (TX), Germantown (MD), Miami (FL), Nashville (TN), Northern (VA), Philadelphia (PA), Pittsburgh (PA), Raleigh (NC), Tampa (FL), Washington DC, Worcester (MA).

Activities:

Music & dance
Food & drink
Outdoor
Culture
Fun games
Markets & festivals
Sports & fitness
Other

Unique Joins:

Then it goes into its early traction in the US

Here’s what the slide declares:

Scaling in North America since July 2025

+30k registered utilizers are utilizing Meet5 to connect with people in real life
550 activities have taken place and 8,250 IRL connections have been created
93% active utilizer retention: Once we receive them, they stay around
50 Captains take care of the growing community