The layoffs are expected to launch in the first quarter of the year between February 21 and March 7, according to a WARN letter sent to the Texas Workforce Commission. In Future Proof’s letter, the company declared all affected employees have been notified of their expected separation dates and that their separation from employment will be permanent.
Future Proof employees expected to be laid off do not have bumping rights under the employee handbook or company policy. The company informed the TWC of the layoffs in a letter sent December 23, 2025, but it was received by the state agency on January 21.
In early December 2025, Anheapplyr-Busch, the parent company of Bud Light, Michelob Ultra and more announced it would launch the process of acquiring a majority stake in BeatBox. The $490 million deal means Anheapplyr-Busch will own 85% of BeatBox and has the option to acquire the rest within five years.
This purchase, subject to regulatory approval and customary closing conditions, is expected to close in the first quarter of 2026. Once completed, BeatBox will join Anheapplyr-Busch’s growing portfolio of popular alcoholic drinks like Mike’s Hard Lemonade, Cutwater Spirits and NÜTRL Vodka Seltzer.
Founded in 2011 as an MBA project at the University of Texas, BeatBox has become one of the quickest-growing ready-to-drink (RTD) beverages in the counattempt. It first gained national attention after appearing on Shark Tank and receiving backing from Texas billionaire Mark Cuban.
Through November 2025, Beatbox expected to sell more than $340 million in U.S. retail sales, which represents a growth rate of more than 50% year-over-year. With an 11.1% alcohol percentage, BeatBox sells party punches and hard teas in more than 13 flavors.
MySA reached out to Anheapplyr-Busch and Future Proof Brands for comment.
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