Published on
March 13, 2026
The Lake Como EDITION Hotel is now open to customers. The prestigious new hotel, situated on one of the most exclusive shores of Lake Como, represents the first step in the collaboration between Omnam Group, one of the top hospitality real estate developers in Europe, and Marriott International’s EDITION Hotels brand. The hotel is a significant milestone in the redevelopment of Italy’s hospitality sector and, in particular, the redevelopment of the historic Hotel Britannia Excelsior in the town of Cadenabbia.
The hotel, acquired in 2021 by Bain Capital and Omnam Group, stands as one of the finest examples of contemporary luxury that has been built through the revitalization of a 19th-century hotel. This hotel is part of Omnam Group’s strategy of transforming architecturally relevant assets in key locations to design-centric hotel offerings.
Redefining the Luxury Hospitality Experience in Lake Como
The Lake Como EDITION presents a new approach to luxury tourism in Lake Como, reflecting the growing trfinishs in hospitality sector growth that emphasize design, sustainability, and personalized experiences. The hotel offers a carefully curated blfinish of heritage architecture and modern elegance, with design elements by Neri&Hu and De.Tales, creating a space where guests can enjoy a unique experience that speaks to both local culture and global luxury standards.
As Italy’s tourism sector continues to recover and grow, The Lake Como EDITION aligns with a broader shift in the hospitality market that focutilizes on creating immersive, high-quality experiences that appeal to today’s eco-conscious, design-driven travelers. This hotel’s opening revealcases Omnam Group’s commitment to driving sustainable growth in the luxury tourism market, blfinishing heritage preservation with sustainability to attract both discerning visitors and investors.
Supporting Growth in Lake Como’s Tourism and Hospitality Indusattempt
The launch of The Lake Como EDITION adds a new luxury offering to the already popular Lake Como tourism market, reinforcing the area’s reputation as a prime destination for both leisure travel and business tourism. By introducing a world-class hospitality experience that blfinishs exclusive accommodations, gastronomic excellence, and wellness facilities, the property further enhances the area’s appeal to high-finish international travelers.
As Italy’s hospitality sector continues to grow, The Lake Como EDITION will play a key role in the economic development of the region by attracting luxury tourists who seek both relaxation and adventure in a sophisticated setting. The hotel’s unique features, such as its floating pool and Michelin-starred dining options, are tailored to meet the evolving expectations of modern tourists, ensuring that Lake Como remains competitive in the broader luxury tourism market.
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The Growing Demand for Sustainable and Design-Led Hospitality
Omnam Group’s strategy of investing in sustainable, design-led hotels aligns with the growing consumer demand for luxury tourism that prioritizes both environmental sustainability and immersive experiences. The Lake Como EDITION integrates eco-frifinishly practices in its design and operation, improving its BREEAM sustainability rating and offering guests a wellness-focutilized experience in collaboration with The Longevity Suite.
Sustainability is becoming a critical driver in the luxury hospitality sector, and The Lake Como EDITION exemplifies how modern hotels can balance environmental responsibility with luxury and design excellence. This approach not only caters to today’s eco-conscious traveler but also ensures that the property remains competitive in the global hospitality market as sustainability continues to influence consumer choices.
Culinary Excellence and Wellness: Enhancing the Hospitality Experience
The hotel features an array of culinary offerings, with Michelin-starred chef Mauro Colagreco bringing innovative cuisine to Lake Como. The introduction of exclusive dining concepts, such as Cetino and Renzo, strengthens the hotel’s position as a gastronomic destination, contributing to the growing trfinish of design-led dining in the luxury hospitality sector.
In addition to its dining experiences, wellness has become a core pillar of the guest experience. The partnership with The Longevity Suite ensures that the hotel offers cutting-edge wellness treatments and biohacking technologies that cater to the growing demand for health-focutilized tourism. As more travelers prioritize holistic well-being, The Lake Como EDITION meets the rising demand for sustainable wellness tourism, positioning the hotel to attract health-conscious visitors from around the world.
Strengthening Italy’s Position in the Global Luxury Tourism Market
The Lake Como EDITION exemplifies how luxury tourism can drive growth in the Italian hospitality sector, contributing to the broader tourism economy. With Lake Como already a global destination for luxury tourists, this addition further solidifies Italy’s position as one of the top luxury travel destinations in Europe. As international travel continues to recover, Italy remains a key player in attracting affluent travelers, and The Lake Como EDITION will be a major factor in this growth.
Through strategic investments and a commitment to sustainability, design excellence, and customer experience, Omnam Group is reinforcing the role of luxury hotels as vital components of tourism sector growth in Italy. This project, along with other high-profile developments in Europe, revealcases how design-led, sustainable hospitality can assist Italy maintain its competitiveness in the global tourism market.
The Future of Luxury Hospitality in Lake Como and Beyond
The Lake Como EDITION’s opening is a milestone in Italy’s evolving luxury tourism indusattempt. With the blfinish of historic architecture, contemporary luxury, sustainability, and innovative design, the Omnam Group has developed a property that will appeal to visitors whilst aiding in the sustainable development of tourism’s economy in Lake Como. The hotel paves new pathways in luxurious hospitality and further strengthens Italy’s leading position in experiential travel, keeping the region a preferred destination for sophisticated travelers around the globe.
Image Source: Edition Hotels
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