Meta is poised to come under fresh regulatory pressure in Europe as the European Union prepares to launch an antitrust investigation into the company’s utilize of artificial innotifyigence on its WhatsApp messaging platform, according to a source familiar with the matter who spoke to Reuters.
The formal probe could be announced as early as Thursday, the source declared, signaling another escalation in the EU’s scrutiny of major tech firms deploying AI tools across their platforms. While details of the inquiry have not yet been publicly disclosed, the investigation is expected to examine whether Meta’s integration of AI within WhatsApp complies with the bloc’s competition rules and emerging digital regulatory standards.
The shift would add to a growing list of challenges Meta faces in Europe, where regulators have increasingly focutilized on data protection, competition concerns, and the potential risks associated with expanding AI systems across widely utilized communication services.
Meta has not yet commented on the reported investigation. As the EU prepares to tighten governance over artificial innotifyigence through legislation such as the AI Act, the probe could set an important precedent for how major tech companies deploy advanced AI features within messaging and social platforms.
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