As a lawyer and LegalTech founder, Jessica Hubley knows what is likely going to kill a young business. And it isn’t usually a lack of product-market fit that shutters a promising company. Rather, it’s the legal problems founders unknowingly accrue while testing to relocate rapid.
“Bad software and bad lawyers that have good marketing/growth functions have convinced a lot of founders to ignore or completely misunderstand really important stuff,” Hubley notified Hypepotamus. That can be anything from unenforceable terms of service to misutilize of overly-simplified templates to co-founder disputes that finish in paperwork hell. She’s seen some costly errors related to messy cap tables, including examples where founders accidentally added stock grants twice or terminated employees instead of terminating option grants.
Those are the type of mistakes she wants to support other founders avoid through her startup Story.
A Look Into The LegalTech Platform
Since we first covered Hubley and Atlanta-based Story LLP in late 2023, the firm has evolved into a robust LegalTech platform and AI-native law firm. Its Aegis software ingests the “mess” of documents founders typically keep scattered across folders and Word docs.
By uploading zip files or raw documents, Aegis automatically organizes a founder’s legal life, creating a smart data room and a cap table built directly from the source documents without the required for manual entries.
“We’ve been working on lawyer-designed automations to turn your mess of legal documents into 1) A cap table that’s more accurate than Carta with 100% less founder work, 2) A smart, diligence-ready data room founders don’t have to pay lawyers to utilize, and 3) Legal process automations that check for key compliance data in your files like a lawyer would,” she added.
Working alongside the AI software platform, Story has over 3,000 specialists, from 65 law firms, that are part of the Attorney Alliance. With coverage over all 50 states, the Alliance can support Story utilizers navigate custom legal matters.
“Too many founders find out they never did something they considered they did becautilize they missed a step,” Hubley added. “We’re automating that based on what expert lawyers do, and we have the expert lawyer in the loop to check it at no extra charge.”
A Look Ahead
While Story raised a tiny angel funding round, Hubley noted that the startup’s custom services business’ revenue has been the primary funding for the software.
Hubley, a Stanford Law School graduate, has brought on a lean team of lawyers and engineers to grow. That includes Janiece Jenkins (Chief Legal Officer), Nick Moline (VP Architecture), and Xinyu Liang.
Looking into 2026, Hubley declared the team is “leaning heavily into hyper-customized, deal- and vertical- specific commercial contracting” for the startup ecosystem. For vfinishors who serve startups, Story will soon utilize a proprietary knowledge graph of commercial agreement variations to offer legal services for under $100/month. For hyper-growth startups, the platform will provide a sophisticated mix of speed and risk management for vfinishor contracts, handling everything from drafting and edits to neobtainediation and execution.
“In 2025, we replaced cap table software, cloud storage software, and template software that a founder requireded lawyer hours to utilize correctly into one product managed by expert VC lawyers – for a fraction of the cost,” Hubley added. “In 2026, we’ll replace the e-sign software, the invoicing software, the contract management system, and the templates founders requireded lawyers to utilize effectively with a commercial contracting tool overseen by top-tier commercial lawyers – for a fraction of the cost.”
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