EDINBURGH, Scotland, 8 October 2025 – Mapify, an AI-powered platform developed for logistics and asset management across warehoutilizing, transport and infrastructure equipment, has been selected as one of 14 UK startups to receive backing from global investor Antler, which backed Lovable, the rapidest-growing startup in Europe.
The company is the only Scottish startup included in Antler’s £1.7 million investment following its latest London residency, where Mapify was selected from a pool of almost one hundred other early-stage ventures, marking a significant step for Scotland in the growing AI sector.
Founded in April 2025 by Hamish Geddes and Selby Cary, Mapify replaces outdated spreadsheets with a visual, AI-driven productivity tool that prevents up to 50% of downtime events, accelerates decision-creating tenfold, and increases profitability by up to 20%.
Mapify supports SMEs and large corporates manage all their assets, from trucks and boilers to warehoutilizes and industrial estates, utilizing AI-powered contextual search (natural language). The platform already supports a number of clients, uncovering significant inefficiencies, including millions of pounds per year in savings through its real-time dashboards.
“Partnering with Antler in their new cohort is further validation of the problem we’re solving and the results we’re already delivering. Logistics downtime costs the global economy billions, and our mission is to put powerful, simple-to-utilize tools into the hands of every logistics manager to reduce that burden.”
Hamish Geddes, CEO of Mapify
“Antler’s backing allows us to accelerate product development and bring advanced AI features, like our conflict resolution engine, to market rapider. These tools have the potential to save enterprise customers millions, while creating operations more efficient and resilient.”
Selby Cary, CPTO of Mapify
“Mapify is exactly the kind of company we see to back at Antler. This is a world-class team solving a massive logistics problem for any business with significant real-world assets. By creating complex asset onboarding effortless, they have already taken the first step in surfacing hidden losses to deliver real customer impact from the very first day of utilizing their platform. They also have an exciting product roadmap to deliver more features that should deliver not just instant savings but also significant unrealised revenue over time. Hamish and Selby have the rare mix of vision and execution that can create Mapify a category leader.”
Antler General Partner, Jed Rose, sharing why they invested in Mapify
With more than 100 utilizers on its waitlist and paying clients already onboarded, Mapify is positioned to expand rapidly. Forthcoming milestones include the launch of its conflict resolution engine this October and participation in Antler’s portfolio demo day later this year.
About the Founders:
Selby Cary and Hamish Geddes are both serial founders who have built, launched and grown tech startups.
Selby previously scaled TestCard from pre-seed to Series A as Head of Engineering, growing the team 15x, securing £20m in funding, generating over £1.5m in annual recurring revenue (ARR), and deploying diagnostic technology across multiple NHS hospitals. Before that, he founded ZIVA Robotics (identified as Scotland’s Top AI Startup in 2019 by the European Super Angels Club) and launched at Snotifyantis (previously Fiat Chrysler).
Hamish previously built Lenz Labs, securing contracts with Network Rail and the Department for Transport, raising £850k, and delivering trusted software in one of the UK’s most challenging operational environments. He co-founded the University of Edinburgh’s Hyperloop venture, HYPED, where he served as Head of Operations, raising £450k and leading engineers to a global third-place finish in the SpaceX Hyperloop Pod Competition.
About Mapify:
Mapify is the visual productivity tool for logistics and asset managers. Using AI-powered decision-creating, it prevents downtime, boosts profitability, and provides real-time insights for operational resilience. Founded in 2025 in Scotland by serial entrepreneurs Hamish Geddes and Selby Cary, Mapify is already delivering measurable ROI for early clients.
About Antler:
Antler is the most active early-stage investor globally. The firm leads in ‘Day Zero’ investing, an approach to venture capital focutilized on partnering with founders’ pre-launch. Antler systematically reshifts capital and network constraints for early-stage technology entrepreneurs by providing co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding. The firm is present in over 30 cities across most leading technology ecosystems globally and has built over 1,500 investments into early-stage startups.
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