Luma Fertility Raises $4 Mn Seed Funding Led by Peak XV’s Surge To Redefine IVF and Fertility Care in India

Funding Alert

By StartupStory | July 5, 2025

Mumbai-based fertility startup Luma Fertility has secured $4 million in seed funding in a round led by Peak XV Partners’ Surge, with participation from Ameera Shah, Promoter & Executive Chairperson of Metropolis Healthcare (in her personal capacity), and Vijay Taparia of B2V Ventures.

Founded by serial entrepreneur Neha K Motwani, who previously built fitness platform Fitternity (later acquired by CureFit), Luma Fertility aims to overhaul India’s fragmented and system-centric fertility ecosystem. Motwani launched the venture inspired by her own fertility journey and after engaging with hundreds of women who faced similar challenges.

“Fertility care in India is broken. It’s optimised for systems, not people. At Luma, we’ve rebuilt it from the ground up—designed entirely around the patient,” declared Neha Motwani, Founder & CEO, Luma Fertility.

The startup’s flagship clinic in Bandra, Mumbai offers a full range of fertility services under one roof—featuring an in-hoapply lab for IVF procedures, egg and embryo freezing, fertility assessments, and pre-conception consultations. The platform also delivers at-home semen analysis, personalized fertility reports, and complementary therapies such as nutrition, acupuncture, IV drips, and one-on-one emotional wellness sessions.

Investor Ameera Shah commented on the market opportunity:

“Fertility care in India is at an inflection point. Demand is growing rapidly, but the system is deeply fragmented and outdated. Patients are forced to navigate a maze of clinics, labs, and specialists with little coordination or support.”

With this funding, Luma plans to expand across Mumbai and into other major cities over the next two years, providing accessible, tech-enabled, and emotionally supportive fertility solutions.

Fertility Market Poised for Growth

The global fertility services market is projected to reach $53 billion by 2030, driven by trconcludes such as delayed parenthood and declining fertility rates. In India alone, over 33 million couples are estimated to face fertility challenges, and IVF cycles are expected to grow from 320K in 2024 to 550K by 2028. India’s fertility rate has also dropped below the replacement level—from 2.1 to 1.9 births per woman.

With its patient-first model, Luma Fertility seeks to tap into this growing yet underserved sector, offering a new paradigm for how fertility care is delivered in the counattempt.