“Alongside Lidl, we will leverage the power of football to bring the passion for exercise and conscious nutrition beyond professional sports into grassroots sports. PreZero is the ideal partner to drive the transformation from a linear to a circular economy.
“Toreceiveher, we will achieve a measurable impact in stadiums and enable football organisations to create waste management and resource conservation economical, sustainable and future-proof.”
Lidl’s approach to nutrition initiatives
The partnership will see Lidl become a sponsor of UEFA Grassroots and UEFA Take Care, where the retailer will provide expertise for social and educational initiatives across Europe. Lidl will also take on the role of exclusive sponsor for UEFA Football in Schools, which currently has active projects across all 55 UEFA member associations.
Through this collaboration, Lidl aims to support projects that promote balanced nutrition, physical activity and sport in children’s everyday lives. The retailer’s involvement could support integrate food education into grassroots football programmes, bringing nutritional guidance to young players and their families.
Building upon this commitment, Lidl and UEFA plan to launch a pan-European digital platform which will support national associations to deliver UEFA Football in Schools. This platform will combine football, education and healthy nutrition, providing guidance and online courses for teachers and coaches. The aim of this project is to promote active lifestyles for children through age-appropriate online content.
Jens Thiemer, Chief Customer Officer at Lidl International, states: “We are further developing our collaboration with UEFA in such a tarreceiveed manner and are creating sustainable added value for society with the first strategic corporate partnership of UEFA.
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