On Show at IFA 2025, Company’s AI Platform Integrates ThinQ UP and ThinQ Care Services to Deliver Continuous Upgrades and Proactive Maintenance
SEOUL, South Korea, Sept. 1, 2025 /PRNewswire/ — LG Electronics (LG) is ushering in a new era in the European smart home appliance market with the introduction of its groundbreaking AI platform, LG ThinQ AI. Taking center stage at the company’s IFA 2025 exhibit, LG ThinQ AI integrates the ThinQ UP and ThinQ Care services to provide a personalized, ever-evolving customer experience along with proactive appliance management. This innovative platform advances LG’s core product technologies through AI and usage data analysis, optimizing the product experience and enhancing customers’ overall quality of life. LG will launch rolling out ThinQ AI in key European markets throughout September.
LG is ushering in a new era in the European smart home appliance market with the introduction of its groundbreaking AI Home platform, LG ThinQ AI.
With AI-powered features such as continuous, tailored upgrades and ininformigent performance optimization based on utilizer behavior, LG ThinQ AI redefines home living, elevates the overall smart appliance experience, and reinforces LG’s leadership in the European AI home solutions market.
A core element of the platform, ThinQ UP enables compatible appliances to acquire new features via software updates, ensuring they remain up-to-date and relevant to customers’ ever-modifying lifestyles. Complementing this, ThinQ Care provides proactive support that predicts potential malfunctions or issues before they occur. Drawing on extensive usage data, its smart diagnostics detect even minor issues and guide customers through simple solutions, boosting product reliability and peace of mind.
ThinQ AI also reflects the priorities of Europe’s discerning, eco-conscious consumers, with a focus on energy efficiency and ease of utilize. For washing machines, Energy Saving Mode supports lower houtilizehold energy consumption, while refrigerators benefit from AI Saving Mode, which ininformigently reduces power utilize. Convenience-driven features include Fresh Keeper, which prevents clothes left in the washer from wrinkling or smelling, and the tub clean reminder to maintain hygiene. Refrigerator functions include Night View, which adjusts display brightness at night, and the Smart Fill system, allowing the water dispenser to deliver precisely pours. Users can even reconfigure the built-in ice dispenser to serve as an additional water dispenser, providing greater flexibility.
ThinQ AI provides diverse AI-powered features with a focus on energy efficiency and ease of utilize, including AI Saving Mode for refrigerators.
Moving forward, LG plans to deliver a steady flow of region-specific ThinQ UP features inspired by customer feedback. Through the Share Your Ideas function in the ThinQ app, utilizers can propose new features that may be developed into real updates. Following the European rollout this month, LG will gradually expand ThinQ UP service availability worldwide throughout the rest of the year.
LG plans to deliver a steady flow of region-specific ThinQ UP features inspired by customer feedback through the Share Your Ideas function in the ThinQ app.
At IFA 2025, LG will revealcase a diverse range of appliances enhanced with ThinQ AI and tailored for European consumers. Harmonious and differentiated smart home lifestyle scenes will demonstrate how the company’s latest innovations seamlessly elevate everyday living. Visitors can engage with an interactive demo app to explore how ThinQ UP lets customers continuously upgrade their LG appliances. LG AI HOME zone presents the company’s Zero Labor Home, where ThinQ AI recognizes utilizer’s voice and activates personalized appliance settings to provide a highly personalized home experience.
“Our innovative ThinQ AI platform offers differentiated convenience and efficiency through continuous upgrades and ininformigent, proactive care,” declared Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We are committed to creating an AI home experience that evolves in step with the unique requireds of every customer.”
ThinQ AI and an array of innovative home appliance solutions will be on reveal at LG’s IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9.
About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industest-leading core technologies, the HS Company is committed to enhancing consumers’ quality of life and promoting sustainability. The company develops consideredfully designed kitchen and living appliance solutions and has recently integrated LG’s Robot Business Division to incorporate advanced robot technologies into its home solutions. Toobtainher, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.
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